Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

The new edition has been comprehensively updated as follows:

Additional, new and more challenging activities for readers to try out as they readOffers more in-depth coverage of key determinants of health and how these interact with health promotionRevised structure to allow more depth of coverage of health promotion theoryUpdated material and case examples that reflect contemporary health promotion challengesHealth Promotion Theory, Second edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.

Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.

Series Editors: Rosalind Plowman and Nicki Thorogood.

Contributors: Franklin Apfel, Virginia Berridge, Sara Cooper, Liza Cragg, Maggie Davies, Nick Fahy, Adam Fletcher, Ford Hickson, Anis Kazi, Wendy Macdowall, Alex Mold, Antony Morgan, Don Nutbeam, Mark Petticrew, Morten Skovdal and Nicki Thorogood.

"Health Promotion Theory authoritatively guides the reader through the history of health promotion, its underlying politics, values and theoretical perspectives. New information is introduced in easily digestible chunks, before being reinforced with simple, effective learning activities. The book will make an excellent contribution to foundational learning and teaching in Health Promotion."Dr Graham Moore, Research Fellow, School of Social Sciences, Cardiff University, UK

"A readable and engaging overview of health promotion theory and practice from a public health perspective. This book offers an excellent starting point for those wanting to develop their appreciation of what health promotion entails."Professor Peter Aggleton, Centre for Social Research in Health, The University of New South Wales, Australia

Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

The new edition has been comprehensively updated as follows:

Additional, new and more challenging activities for readers to try out as they readOffers more in-depth coverage of key determinants of health and how these interact with health promotionRevised structure to allow more depth of coverage of health promotion theoryUpdated material and case examples that reflect contemporary health promotion challengesHealth Promotion Theory, Second edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.

Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.

Series Editors: Rosalind Plowman and Nicki Thorogood.

Contributors: Franklin Apfel, Virginia Berridge, Sara Cooper, Liza Cragg, Maggie Davies, Nick Fahy, Adam Fletcher, Ford Hickson, Anis Kazi, Wendy Macdowall, Alex Mold, Antony Morgan, Don Nutbeam, Mark Petticrew, Morten Skovdal and Nicki Thorogood.

Health Promotion Theory authoritatively guides the reader through the history of health promotion, its underlying politics, values and theoretical perspectives. New information is introduced in easily digestible chunks, before being reinforced with simple, effective learning activities. The book will make an excellent contribution to foundational learning and teaching in Health Promotion."Dr Graham Moore, Research Fellow, School of Social Sciences, Cardiff University, UK

"A readable and engaging overview of health promotion theory and practice from a public health perspective. This book offers an excellent starting point for those wanting to develop their appreciation of what health promotion entails."Professor Peter Aggleton, Centre for Social Research in Health, The University of New South Wales, Australia

As global health inequities continue to widen, policymakers are redoubling their efforts to address them. Yet the effectiveness and quality of these programs vary considerably, sometimes resulting in the reverse of expected outcomes. While local political issues or cultural conflicts may play a part in these situations, an important new book points to a universal factor: the prevailing deficit model of assessing health needs, which puts disadvantaged communities on the defensive while ignoring their potential strengths.The asset model proposed in Health Assets in a Global Context International Health and Development offers a necessary complement to the problem-focused framework by assessing multiple levels of health-promoting aspects in populations, and promoting joint solutions between communities and outside agencies. The book provides not only rationales and methodologies (e.g., measuring resilience and similar elusive qualities) but also concrete examples of asset-based initiatives in use across the world on the individual and community levels.

As global health inequities continue to widen, policymakers are redoubling their efforts to address them. Yet the effectiveness and quality of these programs vary considerably, sometimes resulting in the reverse of expected outcomes. While local political issues or cultural conflicts may play a part in these situations, an important new book points to a universal factor: the prevailing deficit model of assessing health needs, which puts disadvantaged communities on the defensive while ignoring their potential strengths.The asset model proposed in Health Assets in a Global Context International Health and Development offers a necessary complement to the problem-focused framework by assessing multiple levels of health-promoting aspects in populations, and promoting joint solutions between communities and outside agencies. The book provides not only rationales and methodologies (e.g., measuring resilience and similar elusive qualities) but also concrete examples of asset-based initiatives in use across the world on the individual and community levels.

Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

The new edition has been comprehensively updated as follows:

Additional, new and more challenging activities for readers to try out as they readOffers more in-depth coverage of key determinants of health and how these interact with health promotionRevised structure to allow more depth of coverage of health promotion theoryUpdated material and case examples that reflect contemporary health promotion challengesHealth Promotion Theory, Second edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.

Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.

Series Editors: Rosalind Plowman and Nicki Thorogood.

Contributors: Franklin Apfel, Virginia Berridge, Sara Cooper, Liza Cragg, Maggie Davies, Nick Fahy, Adam Fletcher, Ford Hickson, Anis Kazi, Wendy Macdowall, Alex Mold, Antony Morgan, Don Nutbeam, Mark Petticrew, Morten Skovdal and Nicki Thorogood.

"Health Promotion Theory authoritatively guides the reader through the history of health promotion, its underlying politics, values and theoretical perspectives. New information is introduced in easily digestible chunks, before being reinforced with simple, effective learning activities. The book will make an excellent contribution to foundational learning and teaching in Health Promotion."Dr Graham Moore, Research Fellow, School of Social Sciences, Cardiff University, UK

"A readable and engaging overview of health promotion theory and practice from a public health perspective. This book offers an excellent starting point for those wanting to develop their appreciation of what health promotion entails."Professor Peter Aggleton, Centre for Social Research in Health, The University of New South Wales, Australia

Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

The new edition has been comprehensively updated as follows:

Additional, new and more challenging activities for readers to try out as they readOffers more in-depth coverage of key determinants of health and how these interact with health promotionRevised structure to allow more depth of coverage of health promotion theoryUpdated material and case examples that reflect contemporary health promotion challengesHealth Promotion Theory, Second edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.

Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.

Series Editors: Rosalind Plowman and Nicki Thorogood.

Contributors: Franklin Apfel, Virginia Berridge, Sara Cooper, Liza Cragg, Maggie Davies, Nick Fahy, Adam Fletcher, Ford Hickson, Anis Kazi, Wendy Macdowall, Alex Mold, Antony Morgan, Don Nutbeam, Mark Petticrew, Morten Skovdal and Nicki Thorogood.

Health Promotion Theory authoritatively guides the reader through the history of health promotion, its underlying politics, values and theoretical perspectives. New information is introduced in easily digestible chunks, before being reinforced with simple, effective learning activities. The book will make an excellent contribution to foundational learning and teaching in Health Promotion."Dr Graham Moore, Research Fellow, School of Social Sciences, Cardiff University, UK

"A readable and engaging overview of health promotion theory and practice from a public health perspective. This book offers an excellent starting point for those wanting to develop their appreciation of what health promotion entails."Professor Peter Aggleton, Centre for Social Research in Health, The University of New South Wales, Australia

As global health inequities continue to widen, policymakers are redoubling their efforts to address them. Yet the effectiveness and quality of these programs vary considerably, sometimes resulting in the reverse of expected outcomes. While local political issues or cultural conflicts may play a part in these situations, an important new book points to a universal factor: the prevailing deficit model of assessing health needs, which puts disadvantaged communities on the defensive while ignoring their potential strengths.The asset model proposed in Health Assets in a Global Context International Health and Development offers a necessary complement to the problem-focused framework by assessing multiple levels of health-promoting aspects in populations, and promoting joint solutions between communities and outside agencies. The book provides not only rationales and methodologies (e.g., measuring resilience and similar elusive qualities) but also concrete examples of asset-based initiatives in use across the world on the individual and community levels.

As global health inequities continue to widen, policymakers are redoubling their efforts to address them. Yet the effectiveness and quality of these programs vary considerably, sometimes resulting in the reverse of expected outcomes. While local political issues or cultural conflicts may play a part in these situations, an important new book points to a universal factor: the prevailing deficit model of assessing health needs, which puts disadvantaged communities on the defensive while ignoring their potential strengths.The asset model proposed in Health Assets in a Global Context International Health and Development offers a necessary complement to the problem-focused framework by assessing multiple levels of health-promoting aspects in populations, and promoting joint solutions between communities and outside agencies. The book provides not only rationales and methodologies (e.g., measuring resilience and similar elusive qualities) but also concrete examples of asset-based initiatives in use across the world on the individual and community levels.