Maggie Ying Jiang – författare

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1 produkter

1. 

   Consumer Nationalism in China

   Examining its Critical Impact on Multinational Businesses

   Av Maggie Ying Jiang

   Inbunden, 2024

   954 kr

   Lägg i varukorg

   China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism …