Magnus Carlsson – författare

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure.In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure.In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.

I början av september 1972 dominerades världens löpsedlar och tidningar av uppgift en att Bobby Fischer blivit världsmästare i schack. Det var förstås i första hand en personlig seger, men det var mer än så. I en episk match i Island hade han besegrat den regerande mästaren Boris Spassky från Sovjetunionen. Den 29-årige amerikanen hade brutit en mångårig dominans, som det stora landet i öster innehaft. Det var symboliskt därmed även en seger i det ”kalla kriget”.

Robert James ”Bobby” Fischer fick som 6-åring en litet schackspel i plast, ämnat som en leksak. Han lärde sig snabbt spelets grunder och inom kort var han besatt av spelet. Han gjorde snabba framsteg och vann titlar vid mycket unga år. Som 13-åring uppgav han självsäkert för en journalist, att hans mål var att bli bäst i världen. 1972 var målet nått. Till allas förvåning slutade han då att spela och den en gång världsberömde personen föll under många år i glömska.

Ett par decennier senare dök han åter upp i offentlighetens ljus, då i mindre smickrande sammanhang. Bobby Fischer var utan tvekan en av de allra främsta schackspelare världen skådat. Han var också en komplex person.

I denna renodlade biografi, den första på svenska, beskrivs utförligt hans dramatiska liv - från vaggan till graven. Boken är rikligt illustrerad.