Malte Marwede – författare
Visar alla böcker från författaren Malte Marwede. Handla med fri frakt och snabb leverans.
2 produkter
Product Development for Distant Target Groups
An Experimental Study for the Silver Market
Häftad, 2017
566 kr
Lägg i varukorg
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can …
Product Development for Distant Target Groups
An Experimental Study for the Silver Market
E-bok, 2017
755 kr
Lägg i varukorg
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can …
