Mamoun Benmamoun – författare

Middle East Business Environment is a comprehensive reference for academics, global executives, and policymakers interested in the region. The book provides clear insight into the business environment as viewed from the perspectives of multiple disciplines.The opening chapter discusses factors that affect the business environment in the Middle East. Subsequent chapters explore the main elements of Middle Eastern culture including religion, values, and attitudes, and consider how these affect business practices. They investigate how Middle Eastern countries are faring in their economic development efforts. They examine global trade regimes, the emerging field of global e-commerce, and challenges that may impede regional integration. They learn about Islamic finance and how it functions, and they look at marketing challenges facing Middle Eastern nations. Middle East Business Environment helps students identify multiple forces that come into play in the environment where businesses operate in the region. The book can be used in courses in international business, international economics, and Middle Eastern studies.