Manel Pretel-Wilson – författare

Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business. In particular, it redefines the nature of good investments which, besides being profitable, have to realize values as opposed to reinforcing the countervalues that are destroying our world.

The book develops a universal morality hypothesis constituted by four sets of universal values-countervalues that correspond to the fundamental laws of ethics. This new understanding of ethics makes human systems the architects that can save our world through doing something for others that satisfies need rather than greed. This book argues that we can realize value through providing something of value to others, that is, human systems can create economic value with impact for good.

The Ethics of Human Systems is an insightful read for academics and practitioners in the fields of systems thinking, business ethics, and impact investing in particular.

Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business. In particular, it redefines the nature of good investments which, besides being profitable, have to realize values as opposed to reinforcing the countervalues that are destroying our world.

The book develops a universal morality hypothesis constituted by four sets of universal values-countervalues that correspond to the fundamental laws of ethics. This new understanding of ethics makes human systems the architects that can save our world through doing something for others that satisfies need rather than greed. This book argues that we can realize value through providing something of value to others, that is, human systems can create economic value with impact for good.

The Ethics of Human Systems is an insightful read for academics and practitioners in the fields of systems thinking, business ethics, and impact investing in particular.

The book consolidates systems thinking as a new world-hypothesis that is already suggesting itself behind the advancement of quantum mechanics and Ashby’s cybernetics. In particular, it shows how Einstein’s misgivings about quantum mechanics boil down to his persistence in defending the principle of contiguity at the root of the modern cosmology and, in relation to neo-cybernetics, the book rediscovers Ashby’s theory of adaptive behaviour enabling a new synthesis between physiology, psychology and ethology that has implications for systems practice.