Manuel Lima – författare

How to develop an ethical design practice and build a better world.The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. In The New Designer, acclaimed author Manuel Lima aims to change this by challenging common myths and preconceptions about what comprises good design. He argues that designers must take responsibility for the personal, societal, cultural, and environmental impact of their work, rather than simply following a standard template.As he covers fields ranging from graphic design to industrial design to user-experience design, Lima identifies the major steps that designers must take to be a force for good in the world. Rather than sticking to outmoded ideas about perfectionism and individual genius, designers must work together to tackle some of the most challenging questions of the twenty-first century. How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a product’s entire life cycle and look well into the future? And how can designers better respond to a community’s local needs while taking advantage of global networks?Blending approaches derived from ethics, psychology, economics, and ecology, The New Designer is a vital, field-changing treatise that will appeal to any reader who seeks to understand design’s massive influence on the contemporary world.

Trees are in nature but also in our minds. Their shape have influenced how we communicate via diagrams, link ideas together and illustrate deeper human thoughts in art throughout history. Trees have been a recurrent metaphor for mapping information in numerous scientific domains, such as biology, genetics, sociology and linguistics and information visualisation is a growing area of interest amongst a variety of business practices. This book will expose our long-lasting obsession with trees, as metaphors for organising and representing hierarchical information, and provide a broad visual framework for the various types of executions, many dating back hundreds of years.

In The Book of Circles, his companion volume to the popular Book of Trees, Manuel Lima takes us on a lively tour through millenia of information design. Three hundred detailed and colourful illustrations cover an encyclopedic array of subjects, drawing fascinating parallels across time and culture. The clay tokens used by ancient Sumerians as a system of recording trade are juxtaposed with the logos of modern retailers like Target; Venn diagrams are discussed side by side with symbols of the Christian trinity, the trefoil shape of the biohazard symbol, and the Olympic rings; a diagram revealing the characteristics of 10,000 porn stars displays structural similarities to early celestial charts placing the earth at the centre of the universe.