Marco Arraya – författare

This book presents seven internal dimensions that have a direct impact on an organization’s global competitiveness and sustainability: purpose, leadership, passion, people-centered, customer-centric, infrastructure, and viability.

An organization operates as a complex adaptive system that is impacted by external factors that make up its environment. These external factors, in turn, compel managers to make decisions and take deliberate actions that stimulate the organization''s internal dimensions to enhance its competitiveness. Therefore, a competitive organization achieves a sustained level of productivity that leads to growth and the attainment of its objectives, resulting in increased income and well-being. Chapters in this book provide readers with a framework that demonstrates how these dimensions can be studied and analyzed individually, as well as how cultivating a coherent, mutually reinforcing system can enhance an organization''s competitive advantage. This book also includes illustrative case studies and proposes an instrument to measure an organization''s competitiveness.

Providing a strategic framework for enhancing competitiveness in VUCA environments, this book will interest scholars and students in strategic management, competitiveness, innovation, and international business.