Marco Santello - Böcker

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.This book:Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

This Element highlights the role of constraints in shaping multilingualism. It discusses their conceptualisation, starting from Michel de Certeau's view of action in everyday life, and operationalisation for the study of migrants. The results of the research conducted among Gambian migrants in Italy show not only constraints but also the tactics to inhabit them, as well as non-language related aspects, for example suffering, which are grouped into five clusters. These are (1) lack of support; (2) limited interaction in the 'local' language; (3) immigration status in conjunction with life events; (4) others' behaviour; and (5) other concerns and suffering. The conclusion presents a discussion on the wider significance of what incorporating constraints means for our understanding of multilingualism and migration, including policy implications, and for intercultural communication research.

This Element highlights the role of constraints in shaping multilingualism. It discusses their conceptualisation, starting from Michel de Certeau's view of action in everyday life, and operationalisation for the study of migrants. The results of the research conducted among Gambian migrants in Italy show not only constraints but also the tactics to inhabit them, as well as non-language related aspects, for example suffering, which are grouped into five clusters. These are (1) lack of support; (2) limited interaction in the 'local' language; (3) immigration status in conjunction with life events; (4) others' behaviour; and (5) other concerns and suffering. The conclusion presents a discussion on the wider significance of what incorporating constraints means for our understanding of multilingualism and migration, including policy implications, and for intercultural communication research.

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.This book:Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

Reaching for objects in our surroundings is an everyday activity that most humans perform seamlessly a hundred times a day. It is nonetheless a complex behavior that requires the perception of objects’ features, action selection, movement planning, multi-joint coordination, force regulation, and the integration of all of these properties during the actions themselves to meet the successful demands of extremely varied task goals. Even though reach-to-grasp behavior has been studied for decades, it has, in recent years, become a particularly growing area of multidisciplinary research because of its crucial role in activities of daily living and broad range of applications to other fields, including physical rehabilitation, prosthetics, and robotics. This volume brings together novel and exciting research that sheds light into the complex sensory-motor processes involved in the selection and production of reach-to-grasp behaviors. It also offers a unique life-span and multidisciplinary perspective on the development and multiple processes involved in the formation of reach-to-grasp. It covers recent and exciting discoveries from the fields of developmental psychology and learning sciences, neurophysiology and brain sciences, movement sciences, and the dynamic field of developmental robotics, which has become a very active applied field relying on biologically inspired models. This volume is a rich and valuable resource for students and professionals in all of these research fields, as well as cognitive sciences, rehabilitation, and other applied sciences.

Reaching for objects in our surroundings is an everyday activity that most humans perform seamlessly a hundred times a day. It is nonetheless a complex behavior that requires the perception of objects’ features, action selection, movement planning, multi-joint coordination, force regulation, and the integration of all of these properties during the actions themselves to meet the successful demands of extremely varied task goals. Even though reach-to-grasp behavior has been studied for decades, it has, in recent years, become a particularly growing area of multidisciplinary research because of its crucial role in activities of daily living and broad range of applications to other fields, including physical rehabilitation, prosthetics, and robotics. This volume brings together novel and exciting research that sheds light into the complex sensory-motor processes involved in the selection and production of reach-to-grasp behaviors. It also offers a unique life-span and multidisciplinary perspective on the development and multiple processes involved in the formation of reach-to-grasp. It covers recent and exciting discoveries from the fields of developmental psychology and learning sciences, neurophysiology and brain sciences, movement sciences, and the dynamic field of developmental robotics, which has become a very active applied field relying on biologically inspired models. This volume is a rich and valuable resource for students and professionals in all of these research fields, as well as cognitive sciences, rehabilitation, and other applied sciences.