Marcos Eguiguren – författare

Providing an in-depth exploration of the formation, building, development, and evolutionary phases of sustainable alliances, this book presents a new perspective on organizational change that goes beyond modern institutions and offers practical insights on how to cope with paradoxes in the life cycle of alliances. Combining theoretical ideas, practical concepts, and critical reflections on the topic, this insightful and timely book supports the conception and progression of purpose-driven alliances which contribute to a more positive and sustainable world. The authors present a historical overview of alliances, as well as discussing the factors pertaining to the successes and failures of collaborating organizations. The book further outlines the life cycle of sustainable alliances, using the Global Alliance in Management Education (CEMS) and the Global Alliance for Banking on Values (GABV) as contemporary case studies. Analysing the strength and scope of alliances, it explores opportunities for these partnerships to contribute to a sustainable future. Offering inspiration and guidance for those looking to contribute to profound economic and social change, this book will be an invaluable resource for students and scholars of business management, international business, and sustainable development, as well as the new generation of business people. It will also be beneficial for consultants, leaders, and managers who are dedicated to the creation and development of global alliances.