Marcos Singer - Böcker

This book takes a unique approach to linear optimization by focusing on the underlying principles and business applications of a topic more often taught from a mathematical and computational perspective. By shifting the perspective away from heavy math, students learn how optimization can be used to drive decision making in real world business settings.The book does not shy away from the theory underlying linear optimization but rather focuses on ensuring students understand the logic without getting caught up in proving theorems. Plenty of examples, applications and case studies are included to help bridge the gap between the theory and the way it plays out in practice. The author has also included several Excel spreadsheets, showing worked-out models of linear optimization that have been used to drive decisions ranging from configuring a police force to purchasing crude oil and media planning.How can the routes and pricing structures of airlines be optimized? How much should be invested in the prevention and punishment of crimes? These are everyday problems that can be solved using linear optimization, and this book shows students just how to do that. It will prove a useful, math-free resource for all students of management science and operations research.

This book takes a unique approach to linear optimization by focusing on the underlying principles and business applications of a topic more often taught from a mathematical and computational perspective. By shifting the perspective away from heavy math, students learn how optimization can be used to drive decision making in real world business settings.The book does not shy away from the theory underlying linear optimization but rather focuses on ensuring students understand the logic without getting caught up in proving theorems. Plenty of examples, applications and case studies are included to help bridge the gap between the theory and the way it plays out in practice. The author has also included several Excel spreadsheets, showing worked-out models of linear optimization that have been used to drive decisions ranging from configuring a police force to purchasing crude oil and media planning.How can the routes and pricing structures of airlines be optimized? How much should be invested in the prevention and punishment of crimes? These are everyday problems that can be solved using linear optimization, and this book shows students just how to do that. It will prove a useful, math-free resource for all students of management science and operations research.

This book offers interdisciplinary, multicultural, and international perspectives on the interrelation between culture, innovation, change and creative forces. Its wide-ranging contributions present theoretical and empirical approaches and with reference to different domains across disciplines including psychology, education, social sciences, humanities, and engineering. The authors demonstrate how urgent social, environmental, technological, and economic challenges can benefit from individual, and community creativity to effect change.In this volume, “culture” refers to sociocultural differences, educational culture, media culture, organizational culture, technological culture, ethnic differences within a culture, and digital culture. Its contributors offer fresh insights on how creativity, innovation, and change can propel us forward and offer hope for the future across these many different forms of culture. They offer both granular studies of creativity and innovation atwork in particular contexts and macro-level discussion on how they affect organizational culture, the culture of a discipline and society at large.This cross-cultural analysis of creativity, innovation and approaches to change will particularly appeal to practitioners and researchers in the fields of psychology, organizational behavior and education.