Marcus Castenfors - Böcker

“Starting with Product Discovery can be a daunting task, and not for the lack of resources or opinions out there. If you’re looking to make a strong first/next step into learning more about Product Discovery and establishing it as an integral process in your org, start with this book. It will give you everything you need, and only what you need. After reading it, you will feel confident to start and ready to answer any challenges you might meet on your way to Product Discovery excellence!” - Davor Tomic

Learn how to create effective products and services through a continuous and collaborative way of working. This book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. It will inspire you to look at product development in a new way.