Margaret Mark – författare

Visar alla böcker från författaren Margaret Mark. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

   Av Margaret Mark, Carol Pearson

   Inbunden, 2001

   360 kr

   Lägg i varukorg

   This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit …

2. 

   Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

   Av Carol S. Pearson, Margaret Mark

   E-bok, 2001

   487 kr

   Lägg i varukorg

   A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) …