Margaret Maynard – författare

It is a common belief that Australians take little interest in their appearance. Yet from the first white settlement, clothing was of crucial importance to Australians. It was central to the ways class and status were negotiated and equally significant for marking out sexual differences. Dress was implicated in definitions of morality, in the relationship between Europeans and Aboriginal people, and between convict and free. This 1994 book, a history of the cultural practices of dress rather than an account of fashion, reveals the broader historical and cultural implications of clothes in Australia for the first time. It shows that the colonies did not always slavishly follow British fashion, and also looks at the impact of the gold field experience on Australian dress, the nature of local manufacturing and retail outlets, and the way in which rural men and their bush dress, rather than women's dress, became closely related to Australian identity.

It is a common belief that Australians take little interest in their appearance. Yet from the first white settlement, clothing was of crucial importance to Australians. It was central to the ways class and status were negotiated and equally significant for marking out sexual differences. Dress was implicated in definitions of morality, in the relationship between Europeans and Aboriginal people, and between convict and free. This 1994 book, a history of the cultural practices of dress rather than an account of fashion, reveals the broader historical and cultural implications of clothes in Australia for the first time. It shows that the colonies did not always slavishly follow British fashion, and also looks at the impact of the gold field experience on Australian dress, the nature of local manufacturing and retail outlets, and the way in which rural men and their bush dress, rather than women's dress, became closely related to Australian identity.

Dress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called ‘ethnic chic’, clothes for the tourist market, the politicisation of traditional dress, ‘alternative’ dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the ‘green’ consumer and the possible impact of ‘smart’ clothing. Dispelling the myth of universal ‘world’ attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies.

Through object-based case studies of garments from the ancient past through to the 21st century, Margaret Maynard reveals the countless ways the temporal is woven into our attire. From the physical effects of age on garments to their changing cultural significance, time and fashion are inextricably linked. Every garment has its own pace and narrative, and every dress practice is rich with temporal associations: ‘wearing’ time in the form wristwatches, marking key moments in time from marriage to death, ‘defying’ time with beauty products, preserving and re-imagining time through vintage, and concepts of ‘timeless’ and ‘classic’ styles. This ground-breaking book presents a complete rethinking of the study of global fashion history, revealing the complex nature of changing fashion when viewed through the lens of time and challenging Eurocentric approaches such as the periodization of style and the arbitrary division of ‘western’ and ‘non-western’ fashion. Fashion in Time is essential reading for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology and related fields.

Through object-based case studies of garments from the ancient past through to the 21st century, Margaret Maynard reveals the countless ways the temporal is woven into our attire. From the physical effects of age on garments to their changing cultural significance, time and fashion are inextricably linked. Every garment has its own pace and narrative, and every dress practice is rich with temporal associations: ''wearing'' time in the form wristwatches, marking key moments in time from marriage to death, ''defying'' time with beauty products, preserving and re-imagining time through vintage, and concepts of ''timeless'' and ''classic'' styles. This ground-breaking book presents a complete rethinking of the study of global fashion history, revealing the complex nature of changing fashion when viewed through the lens of time and challenging Eurocentric approaches such as the periodization of style and the arbitrary division of ''western'' and ''non-western'' fashion. Fashion in Time is essential reading for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology and related fields.