Margaret Maynard – författare

It is a common belief that Australians take little interest in their appearance. Yet from the first white settlement, clothing was of crucial importance to Australians. It was central to the ways class and status were negotiated and equally significant for marking out sexual differences. Dress was implicated in definitions of morality, in the relationship between Europeans and Aboriginal people, and between convict and free. This 1994 book, a history of the cultural practices of dress rather than an account of fashion, reveals the broader historical and cultural implications of clothes in Australia for the first time. It shows that the colonies did not always slavishly follow British fashion, and also looks at the impact of the gold field experience on Australian dress, the nature of local manufacturing and retail outlets, and the way in which rural men and their bush dress, rather than women's dress, became closely related to Australian identity.

It is a common belief that Australians take little interest in their appearance. Yet from the first white settlement, clothing was of crucial importance to Australians. It was central to the ways class and status were negotiated and equally significant for marking out sexual differences. Dress was implicated in definitions of morality, in the relationship between Europeans and Aboriginal people, and between convict and free. This 1994 book, a history of the cultural practices of dress rather than an account of fashion, reveals the broader historical and cultural implications of clothes in Australia for the first time. It shows that the colonies did not always slavishly follow British fashion, and also looks at the impact of the gold field experience on Australian dress, the nature of local manufacturing and retail outlets, and the way in which rural men and their bush dress, rather than women's dress, became closely related to Australian identity.

Dress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called ‘ethnic chic’, clothes for the tourist market, the politicisation of traditional dress, ‘alternative’ dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the ‘green’ consumer and the possible impact of ‘smart’ clothing. Dispelling the myth of universal ‘world’ attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies.