Margarete Rosina – författare
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2 produkter
Power of Communicating the Family Firm Status
The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
Häftad, 2017
568 kr
Lägg i varukorg
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm …
Power of Communicating the Family Firm Status
The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
E-bok, 2017
713 kr
Lägg i varukorg
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm …
