Marianne McGarry Wolf – författare

Visar alla böcker från författaren Marianne McGarry Wolf. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Simulated Test Marketing

   Technology for Launching Successful New Products

   Av Kevin J. Clancy, Peter C. Krieg m. fl.

   Häftad, 2002

   734 kr

   Lägg i varukorg

   Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge …