Marifran Mattson – författare

Metatheory and Interviewing: Harm Reduction and Motorcycle Safety in Practicedescribes and applies a unique approach for advancing harm reduction theory. Emily J. Haas and Marifran Mattson argue that using harm reduction as a metatheory to guide qualitative interviews strengthens the use and acceptance of harm reduction and the application of constructs within health theories. Through analysis of in-depth interviews with respective participants—at-risk motorcyclists—which are informed by harm reduction metatheory, the authors examine how this unique approach to interviewing can be used to link metatheory, theory, methodology, and ultimately application and translation of research results. Metatheory and Interviewing culminates with a discussion of how the way we conduct and analyze interviews facilitates a deeper, more intimate conversation with research participants by encouraging them to incorporate the same, overarching harm reduction framework to provide feedback about changing specific health behaviors. Scholars of health communication and research will understand the critical role of a humanistic attitude and pragmatic communication with participants, as well as the importance of further extrapolating these strategies to their broader target audience.

Health as Communication Nexus: A Service Learning Approach provides a unique combination of learning methods that effectively engage students, stir their passion for health communication, answer some challenging health questions they may be grappling with, and perhaps in the process, change their lives too.Health as Communication Nexus: A Service Learning Approach presents a comprehensive view of the health communication topics and issues encountered in academic research and during our daily livesUnique to the market, Health as Communication Nexus: A Service Learning Approach utilizes both a critical incident case study with a service-learning approach. The critical incident case study integrated across the chapters of the book provides a rich, in-depth example to illustrate the wide variety of topics and issues considered within the realm of health communication.  The service-learning approach stimulates ideas for ways to apply the concepts of health communication.Health as Communication Nexus: A Service Learning Approach:Is written for undergraduates, beginning graduate students, and anyone else who may want to learn about the growing field of health communicationUtilizes real-life scenarios spurred from the authors' experiencesDefines the field of health communication from the perspective of those who teach, conduct research, and have applied experiences within the discipline of CommunicationIncludes a comprehensive web component that features poll questions, quizzes, interactive exercises, service learning application ideas, and links for each chapter