Marina Bianchi – författare
Visar alla böcker från författaren Marina Bianchi. Handla med fri frakt och snabb leverans.
5 produkter
Active Consumer
Novelty and Surprise in Consumer Choice
Inbunden, 1998
2673 kr
Lägg i varukorg
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from …
Evolution of Consumption
Theories and Practices
Inbunden, 2007
1695 kr
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The theory of consumer choice fills the opening chapters of any micro-economic textbook. Yet, surprisingly, this position of privilege has not translated into a flourishing of economic research that is comparable to what has happened in other branches of economic reasoning. Starting with Menger, …
Active Consumer
Novelty and Surprise in Consumer Choice
E-bok, 2006
883 kr
Lägg i varukorg
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from …
Active Consumer
Novelty and Surprise in Consumer Choice
E-bok, 2006
883 kr
Lägg i varukorg
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from …
Active Consumer
Novelty and Surprise in Consumer Choice
Häftad, 2014
732 kr
Lägg i varukorg
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from …
