Marina Pirtskalava – författare

This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides a comprehensive overview of research and insights into Islamic business practices, focusing on innovative marketing strategies. Readers can expect to find detailed analyses and practical guidance on topics such as the impact of neurotransmitters on Islamic research, the influence of religiosity on Muslim consumers’ adoption of cryptocurrency, and how perceived price, quality, and trust affect purchase intentions for Halal products. The volume also explores whether Halal hotels in Malaysia align with green practices, factors driving customer behavior in online banking, and the digitalization of Halal food supply chains through blockchain.

Further chapters investigate customer loyalty in Islamic traditional markets, the factors influencing brand love in Moroccan football, and the impact of sustainability and corporate governance in Bangladeshi microfinance institutions. Discussions include the economic implications of incomes of married women in Islamic contexts and models for the key drivers of Islamic insurance. Readers will also find comparative studies on challenges in online sales contracts within Islamic and Jordanian legal frameworks, and insights into the role of e-trust in the success of virtual organizations through knowledge sharing.

The volume addresses contemporary issues such as consumer empowerment and privacy, the challenges and opportunities for Islamic microfinance during COVID-19, and self-regulating social media behaviors among Muslim consumers. It also explores the integration of AI-driven chatbots in Halal marketing communication and the concept of faith-centric consumerism, offering a research agenda for Halal brand attitudes.

This proceedings volume is an invaluable resource for academics and researchers seeking to deepen their understanding of these specialized topics and for business consultants looking for effective strategies to engage with markets in Islam-oriented regions. It provides both a theoretical framework and practical insights, making it a vital reference for anyone interested in the rapidly evolving fields of Islamic business, marketing, and economics.