Mario Terrigno – författare

Research Paper (undergraduate) from the year 2016 in the subject Sociology - Media, Art, Music, grade: 85%, Grenoble Ecole de Management, course: Introduction to Global Strategy, language: English, abstract: This paper is about Apple Music, the streaming music service developed by Apple, and its significant challenges and opportunities within the streaming music industry. The object of this paper is to provide a detailed analysis of the industry in which Apple Music operates, what resources and capabilities the company has, and what strategic choices it has already taken. The final part of the paper will discuss potential strategic development that should occur within the company in order to increase the value of the service, its market share, and ultimately Apple s bottom line. Apple Music was announced on the 8th of June 2015 and was available to weeks after the announcement. It offers unlimited streaming music and videos for $9,99 per month for individual membership, $14,99 for family membership, and $5,99 for students. The choice of this company is due to the rate streaming music industry is growing, because of its high level of competition and because of the amount of importance the service has for the whole Apple ecosystem.

Essay from the year 2017 in the subject Business economics - Company formation, Business Plans, , language: English, abstract: Spanx is a company founded in 1998 by Sara Blakely. It manufactures and markets apparel and hosiery products for women through online retailers, department stores and boutiques located across the US, Australia, Canada and the UK. The key products that the company offer include body shapers, bras, panties, slip, tights, and socks. The peculiarity of this company is due to the unique story of how its founder, who without any business and economic education, managed to launch a billion dollar organization. The object of this paper is to analyse which market opportunities existed at the time Sara Blakely decide to create her first body shaper and what type of strategy gave her the chance to successfully exploit these opportunities. Once a detailed assessment will be made, recommendations to new entrepreneurs will be outlined in order to illustrate the importance of the lessons that Spanx s case can provide to current business challenges.