Mark Berenson – författare

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For one- or-two-semester courses in business statistics.

Give students the statistical foundation to hone their analysis skills for real-world decisions

Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA’s Guidelines for Assessment and Instruction (GAISE) reports and the authors’ diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition includes new and updated resources and tools to enhance students’ understanding, and provides the best framework for learning statistical concepts.

Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA's Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout.

The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.