Mark E. Hill – författare

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today's dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.

What will the reader take away from Marketing Strategy in Play: Questioning to Create Difference? Fundamentally, the book examines difference and how marketing differences are created; as such, difference is explored at a level deep enough to understand its nature and how to be more effective at the process of difference creation that can benefit an organization. Second, it explains that marketing thinking is predicated upon a type of questioning from which marketing differences (e.g., answers) originate. Third, marketing is redefined as a way of thinking rather than a discipline or function. Fourth, the relationships among thinking, questioning, curiosity, and difference are revealed for the purpose of developing ways in which the marketer can become more effective at the game of marketing. Fifth, there are many new and different notions offered in the book that can be understood and used by practitioners pertaining to their own situations. Finally, questioning techniques are discussed for strategy development purposes.