Mark Ferguson – författare

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

In this fascinating collection of interviews, sound recordist Mark Ferguson conducts in-depth conversations with a wide range of wildlife sound recording practitioners. These diverse and inclusive case studies and experiences from around the world present a comprehensive exploration of cutting-edge methods, the latest technology and inspiration from the field.The techniques and approaches considered in each interview are complemented by images of the recordists' fieldwork as well as a detailed glossary, enabling readers to solidify their knowledge as they progress through the text. A sound library of around 150 recordings is available to download, featuring audio clips provided by each interviewed practitioner.An inspiring book for those starting out and for professionals seeking to contextualise and refine their own approaches, it teases apart the methods and fieldcraft techniques underpinning wildlife sound recording, weaving text, sound and image to offer a rich and nuanced snapshot of the practice today. It will be an extremely useful resource for aspiring and established wildlife sound recordists, as well as scientific researchers, creative practitioners, nature photographers, filmmakers, post-production specialists, and anyone with existing field-recording experience wanting to expand into wildlife sound capture.