Mark Pack – författare
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4 produkter
Political Marketing and the 2015 UK General Election
Av Darren G. Lilleker, Mark Pack
Inbunden, 2016
552 kr
Lägg i varukorg
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages …
Political Marketing and the 2015 UK General Election
Av Mark Pack, Darren G. Lilleker
E-bok, 2016
779 kr
Lägg i varukorg
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages …
Bad News
What the Headlines Don't Tell Us
Av Mark Pack
Inbunden, 2020
204 kr
Lägg i varukorg
Bad News is a popular guide that helps you make sense of the news wherever it appears - print, broadcast or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained.Readers will discover all the tricks they …
Polling UnPacked
The History, Uses and Abuses of Political Opinion Polls
Av Mark Pack
Inbunden, 2022
240 kr
Lägg i varukorg
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all?Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth …
