Mark S. Nagel – författare

A well-constructed and reasoned debunking of the mythology of amateurism in for-profit NCAA athletics

For the last 60-plus-years, as the revenue-generating capacity of Power Five football and men''s basketball has dramatically increased, NCAA Division I Power Five football and men''s basketball players (college profit-athletes) have been economically exploited, their labor has been severely restricted. To mask this inequity, the NCAA and its members created, disseminated, and embedded a fictitious "collegiate model of athletics" established and repeatedly modified for the benefit of member schools, designed to ensure profit-athletes were denied employment status and just compensation for their athletic labor.

The NCAA and the Exploitation of College Profit-Athletes: An Amateurism That Never Was provides a comprehensive historical, sociological, legal, financial, and managerial argument for the reclassification of profit-athletes as employees. Such a reclassification would permit profit-athletes to gain not only fair financial compensation but also equal access to educational benefits that have been promised but systematically denied.

The authors trace how Power Five college sports have morphed into a hyper professionalized and commercialized sport–business enterprise. They provide evidence that at least since 1956 the NCAA''s amateurism has been a collusive, exploitative, and racialized "pay for play" scheme that disproportionately affects Black profit-athletes. The authors cut through the institutional doublespeak of approved benefits, cost-of-attendance stipends, or name, image, likeness (NIL) collectives to lay bare the immorality of Power Five college sports.

The NCAA and the Exploitation of College Profit-Athletes makes the case that profit-athletes (and their representatives) must have the right to unionize and freely negotiate a collective bargaining agreement with management (e.g., NCAA, Power Five conferences and athletic departments). In addition, this book offers a forward-thinking structure in which individual labor contracts, or a potential collective bargaining agreement, address profit-athlete compensation and working conditions.

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Esteemed scholar and author Mark S. Nagel joins internationally recognized academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

Acquiring sponsorship agreements that are a good fit for both the sport organization and the corporation is one of the most crucial and challenging aspects of a sport manager's job. In Developing Successful Sport Sponsorship Plans, 5th Edition, readers will have at their disposal a practical, step-by-step guide to identifying, soliciting, obtaining, and implementing appropriate and lucrative sponsorship opportunities.

Sponsorship activities have become an important revenue generating activity for professional, collegiate, and high school sport teams, local and state parks and recreation departments, sport and entertainment facilities, and for-profit and non-profit events. Knowing how to overcome the multitude of challenges to craft an effective sponsorship proposal and then manage sponsorship activities is more important than ever.

Esteemed scholar, author, and practitioner Mark S. Nagel joins award-winning academician David K. Stotlar in writing this new edition, which adds updated information, new interviews, and more depth and detail to what has proven to be the go-to guide for sport sponsorship courses since the first edition was released in 2001.

Developing Successful Sport Sponsorship Plans provides a detailed overview of the sponsorship process, including idea generation, research and planning, solicitation, pricing, writing contracts, and implementation and evaluation of sponsorship activities. Stotlar's often-cited Sponsorship Evaluation Model incorporates those steps—sponsorship selection, activation, and evaluation—and is presented in a reader-friendly figure.

Combining theoretical foundations with practical applications, the book also offers interviews from practitioners to provide insight into the industry. The diverse scenarios discussed in each chapter include examples from different sports and from local, regional, national, and international sport events and organizations, as well as sponsorship options for individual athletes. Worksheets included throughout the book provide users with a hands-on guide for crafting a winning sport sponsorship proposal.