Mark Shaw – författare
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Was What’s My Line TV Star, media icon, and crack investigative reporter and journalist Dorothy Kilgallen murdered for writing a tell-all book about the JFK assassination? If so, is the main suspect in her death still at large?
These questions and more are answered in former CNN, ESPN, and USA Today legal analyst Mark Shaw’s twenty-fifth book, The Reporter Who Knew Too Much. Through discovery of never-before-seen videotaped eyewitness interviews with those closest to Kilgallen and secret government documents, Shaw unfolds a “whodunit” murder mystery featuring suspects including Frank Sinatra, J. Edgar Hoover, Mafia Don Carlos Marcello, and a “mystery man” who may have silenced Kilgallen. All while by presenting through Kilgallen’s eyes the most compelling evidence about the JFK assassinations since the House Select Committee on Assassination’s investigation in the 1970s.
Called by the New York Post “the most powerful female voice in America” and by acclaimed author Mark Lane “the only serious journalist in America who was concerned with who killed John Kennedy and getting all of the facts about the assassination,” Kilgallen’s official cause of death, reported as an overdose of barbiturates combined with alcohol, has always been suspect since no investigation occurred despite the death scene having been staged. Shaw proves Kilgallen, a remarkable woman who broke the “glass ceiling” before the term became fashionable, was denied the justice she deserved—until now.
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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
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Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.