Mark Walhimer – författare

Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world’s leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up an exhibit, and more? If so, Museums 101 is the answer to your wishes.In one short volume, Mark Walhimer covers:• Essential Background, such as what is a museum, a quick history of museums, and 10 steps to starting a museum• Operational Basics, such as branding, marketing, strategic planning, governance, accessibility, and day-to-day operations• What goes on behind the scenes in a museum, ranging from finances to fundraising to art handling, exhibit management, and research• The Visitor Experience, planning a museum, designing exhibits for visitors, programming, and exhibit evaluation.Features that even the most experienced museum professionals will find useful include a community outreach checklist, a fundraising checklist, a questionnaire for people considering starting a new museum, and an exhaustive, well-organized list of online resources for museum operations. The book’s contents were overseen by a six-member international advisory board. Valuable appendixes you’ll use every day include a museum toolbox full of useful forms, checklists, and worksheets, and a glossary of essential museum-related terms. In addition to the printed book, Museums 101 also features a companion website exclusively for readers of the book. The website— museums101.com—features:• links to essential online resources in the museum world,• downloadable sample documents,• a glossary,• a bibliography of sources for further reading, and• photographs of more than 75 museums of all types. Museums 101 Advisory Board• Jim DeMersman, Executive Director, Museum on Main, Pleasanton, California,United States of America• David L. Godfrey, C.P.A., Allison & Godfrey, Certified Public Accountants,Norwalk, Connecticut, United States of America• Van A. Romans, President, Fort Worth Museum of Science and History,Fort Worth, Texas, and Board of Trustees, American Alliance of Museums,United States of America• Sergey Solovyev, Ph.D., Department of Greek & Roman Antiquities, TheState Hermitage Museum, Russia• Alison Spence, Exhibitions and Loans Registrar, National Museum of Australia,Canberra ACT, Australia• Audrey Vermette, Director of Programs and Public Affairs, Canadian MuseumsAssociation, Ontario, Canada

Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world’s leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up an exhibit, and more? If so, Museums 101 is the answer to your wishes.In one short volume, Mark Walhimer covers:• Essential Background, such as what is a museum, a quick history of museums, and 10 steps to starting a museum• Operational Basics, such as branding, marketing, strategic planning, governance, accessibility, and day-to-day operations• What goes on behind the scenes in a museum, ranging from finances to fundraising to art handling, exhibit management, and research• The Visitor Experience, planning a museum, designing exhibits for visitors, programming, and exhibit evaluation.Features that even the most experienced museum professionals will find useful include a community outreach checklist, a fundraising checklist, a questionnaire for people considering starting a new museum, and an exhaustive, well-organized list of online resources for museum operations. The book’s contents were overseen by a six-member international advisory board. Valuable appendixes you’ll use every day include a museum toolbox full of useful forms, checklists, and worksheets, and a glossary of essential museum-related terms. In addition to the printed book, Museums 101 also features a companion website exclusively for readers of the book. The website— museums101.com—features:• links to essential online resources in the museum world,• downloadable sample documents,• a glossary,• a bibliography of sources for further reading, and• photographs of more than 75 museums of all types. Museums 101 Advisory Board• Jim DeMersman, Executive Director, Museum on Main, Pleasanton, California,United States of America• David L. Godfrey, C.P.A., Allison & Godfrey, Certified Public Accountants,Norwalk, Connecticut, United States of America• Van A. Romans, President, Fort Worth Museum of Science and History,Fort Worth, Texas, and Board of Trustees, American Alliance of Museums,United States of America• Sergey Solovyev, Ph.D., Department of Greek & Roman Antiquities, TheState Hermitage Museum, Russia• Alison Spence, Exhibitions and Loans Registrar, National Museum of Australia,Canberra ACT, Australia• Audrey Vermette, Director of Programs and Public Affairs, Canadian MuseumsAssociation, Ontario, Canada

Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors.Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events.Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor.Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition.In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features:Links to additional visitor-centered museum informationDownloadable sample documents and templatesBibliography of sources for further readingOnline glossary of museum visitor experience termsDaily checklists of “how-to” provide and receive visitor-centered experiencesMore than 50 associated Designing Museum Experiences documents

Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors.Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events.Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor.Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition.In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features:Links to additional visitor-centered museum informationDownloadable sample documents and templatesBibliography of sources for further readingOnline glossary of museum visitor experience termsDaily checklists of “how-to” provide and receive visitor-centered experiencesMore than 50 associated Designing Museum Experiences documents