Markus Fellesson – författare
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4 produkter
Marketing Discourse
A Critical Perspective
Av Per Skålén, Martin Fougère m. fl.
Inbunden, 2007
2586 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Marketing Discourse
A Critical Perspective
Av Per Skålén, Martin Fougère m. fl.
Häftad, 2012
216 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Marketing Discourse
A Critical Perspective
Av Markus Fellesson, Martin Fougere m. fl.
E-bok, 2007
243 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Marketing Discourse
A Critical Perspective
Av Markus Fellesson, Martin Fougere m. fl.
E-bok, 2007
236 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …