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1 produkter
American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»
Av Markus Weik, Winfried Herget
Inbunden, 2019
1037 kr
Lägg i varukorg
The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, …
