Markus Wubben – författare

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3 produkter

1. 

   Innovatives Customer Relationship Marketing: Strategie - Technologie - Organisation

   Av Manuel Hinz, Markus Wubben

   Häftad

   379 kr

   Lägg i varukorg

2. 

   Analytical CRM

   Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

   Av Markus Wübben

   Häftad, 2008

   568 kr

   Lägg i varukorg

   The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer …

3. 

   Analytical CRM

   Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

   Av Markus Wubben

   E-bok, 2009

   755 kr

   Lägg i varukorg

   The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer …