Martha Isabel Bojorquez Zapata – författare

The tourism industry globally is fuelled by small and medium-sized enterprises (SMEs), whose ability to adapt, innovate, and create value is at the heart of the long-term development of the industry. In an era shaped by digital transformation, global crises, climate change, competitiveness is being redefined beyond traditional measures growth.Competitiveness of SMEs in Hospitality and Tourism pushes the frontiers of this new understanding through three interrelated perspectives: Quality of Life and Sustainability, which highlights the role of SMEs in creating social value and supporting inclusive development; Innovation and Technology, which investigates how new technologies and business models improve competitive performance; and Strategy and Resilience, which explores how companies cope with uncertainty and build collaborative pathways for sustainable development. This book provides new insights into SME competitiveness with a global and interdisciplinary approach.The book series "e;New Perspectives in Tourism and Hospitality Management"e; positions organizational change and behaviour in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.

The tourism industry globally is fuelled by small and medium-sized enterprises (SMEs), whose ability to adapt, innovate, and create value is at the heart of the long-term development of the industry. In an era shaped by digital transformation, global crises, climate change, competitiveness is being redefined beyond traditional measures growth.Competitiveness of SMEs in Hospitality and Tourism pushes the frontiers of this new understanding through three interrelated perspectives: Quality of Life and Sustainability, which highlights the role of SMEs in creating social value and supporting inclusive development; Innovation and Technology, which investigates how new technologies and business models improve competitive performance; and Strategy and Resilience, which explores how companies cope with uncertainty and build collaborative pathways for sustainable development. This book provides new insights into SME competitiveness with a global and interdisciplinary approach.The book series "New Perspectives in Tourism and Hospitality Management" positions organizational change and behaviour in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.