Martin Fishbein – författare
Visar alla böcker från författaren Martin Fishbein. Handla med fri frakt och snabb leverans.
15 produkter
Social Marketing
Theoretical and Practical Perspectives
Av Marvin E. Goldberg, Martin Fishbein m. fl.
Inbunden, 1997
2510 kr
Lägg i varukorg
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain …
Predicting and Changing Behavior
The Reasoned Action Approach
Av Martin Fishbein, Icek Ajzen
Inbunden, 2009
5,0 utav 5 stjärnor. Totalt antal röster: (2)
2439 kr
Lägg i varukorg
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual …
Media Messages and Public Health
A Decisions Approach to Content Analysis
Av Martin Fishbein, Jennifer Manganello m. fl.
E-bok, 2010
831 kr
Lägg i varukorg
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of …
Media Messages and Public Health
A Decisions Approach to Content Analysis
Av Martin Fishbein, Jennifer Manganello m. fl.
E-bok, 2010
805 kr
Lägg i varukorg
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of …
Predicting and Changing Behavior
The Reasoned Action Approach
Av Icek Ajzen, Martin Fishbein
E-bok, 2011
922 kr
Lägg i varukorg
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual …
Predicting and Changing Behavior
The Reasoned Action Approach
Av Icek Ajzen, Martin Fishbein
E-bok, 2011
922 kr
Lägg i varukorg
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual …
Progress in Social Psychology
Volume 1
Inbunden, 2015
2439 kr
Lägg i varukorg
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline. The papers contained in this volume represent progress in theory and …
Progress in Social Psychology
Volume 1
Häftad, 2017
728 kr
Lägg i varukorg
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline. The papers contained in this volume represent progress in theory and …
Social Marketing
Theoretical and Practical Perspectives
Av Marvin E. Goldberg, Martin Fishbein m. fl.
Häftad, 2015
951 kr
Lägg i varukorg
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain …
Predicting and Changing Behavior
The Reasoned Action Approach
Av Martin Fishbein, Icek Ajzen
Häftad, 2015
800 kr
Lägg i varukorg
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual …
Progress in Social Psychology
Volume 1
E-bok, 2015
858 kr
Lägg i varukorg
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline. The papers contained in this volume represent progress in theory and …
Progress in Social Psychology
Volume 1
E-bok, 2015
840 kr
Lägg i varukorg
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline. The papers contained in this volume represent progress in theory and …
Social Marketing
Theoretical and Practical Perspectives
Av Susan E. Middlestadt, Martin Fishbein m. fl.
E-bok, 2018
1060 kr
Lägg i varukorg
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain …
Social Marketing
Theoretical and Practical Perspectives
Av Susan E. Middlestadt, Martin Fishbein m. fl.
E-bok, 2018
1060 kr
Lägg i varukorg
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain …
Media Messages and Public Health
A Decisions Approach to Content Analysis
Av Amy Jordan, Dale Kunkel m. fl.
Inbunden, 2008
1459 kr
Tillfälligt slut
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of …
