Martin Pruschkowski – författare

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, University of applied sciences, Nurnberg, language: English, abstract: Innovations are not a stroke of luck. Most innovations result from a systematic process. Peter Drucker wrote of innovation management as a learnable, controllable and manageable discipline. This statement can be seen that any company in any country, no matter how large, in what industry, international or local can be innovative if it considers and implements certain rules. Innovation management deals with these aspects. The objective of this work is to work out what structures and processes have to exist within a company in order to become and remain an innovative company. This work is divided into different parts. The first part Fundamentals of innovation management introduces the definition of the term innovation and the relationship between ideas and innovations. Furthermore the first part presents briefly the importance of innovation. The second section Developing an innovation-friendly organization demonstrates that the innovation activity of the entire company is affected by four individual factors. These four factors the innovation willingness, innovation possibility, innovation capability and the innovation process are closely considered in this part. The last section Conclusion will complete and limit the entire work and will give recommendation for further research. For that work no primary data was gathered, the entire work is based on secondary data as the scope of this assignment does not allow for any explorative approaches, interviews or surveys. The necessary information for the work that were previously scattered published or accessible will be arranged, analyzed and interpreted. The sources of secondary data are gathered form books, magazines and sources in the worldwide-web

Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nurnberg, language: English, abstract: SolarWorld AG is an international photovoltaic energy company that manages all stages of production starting by the raw material silicon for solar wafers to the entire solar module - including its own research and development. Through an international distribution network, SolarWorld supplies customers all over the world with solar modules and complete systems. SolarWorld is through its subsidiary company Solarparc AG also involved in the construction of several large-scale solar power stations and operates with approximately 2,600 employees two production sites - one in Germany and one in the United States. The company is based in Germany. The by far biggest part of the entire sales is generated in Germany (49.5%) followed by the United States (23%) and the rest of Europa (19 %). The objective of this assignment is a complete and comprehensive analysis of SolarWorld AG and its surroundings. In order to get a complete picture of the current situation the company has to face, it is necessary to analyse in a first step, the Macro- as well as a Micro environment of the company. For this a macro- as well as a Microanalysis is performed. In a second step the by the analysis recovered data and information are collected and interpreted in a SWOT (Strength, Weaknesses, Opportunities, Threat) analysis. Finally, the SWOT is carried out to create the basis for a future strategy. For that work no primary data was collected, the entire work is based on secondary data. The necessary information for the analyses that were previously only scattered published or accessible will be combined and analysed by the author. The sources of secondary data are, for example, the annual report of the company.

Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, University of applied sciences, Nurnberg, language: English, abstract: The objective of this work is it to introduce and apply one of the most renowned strategic instruments in the portfolio analysis for the company's management - the BCG Matrix. By applying the BCG Model to the Red Bull Company current strength and weaknesses of the portfolio will be uncovered and based on the analysis a decisions can be made about selection, prioritization and alignment of SBU's to create a balance between risk and performance. Even Red Bull has already started to diversify into other businesses, rather than limiting itself to energy drinks the diversification strategy has not yet success so far, hence it can be expected an unbalanced and therefore risky portfolio.

Seminar paper from the year 2014 in the subject Business economics - Accounting and Taxes, University of applied sciences, Nurnberg, language: English, abstract: Apparently mapped out on a napkin during a dinner with the journalist Jude Wanniski in 1974, the Laffer curve - called after Arthur B. Laffer who is widely seen as "e;The father of supply-side economics"e; - has become one of the most controversially discussed topics in terms of tax politics since published by the before mentioned journalist in 1978. As taxes are the most important income source for all governments, politicians around the globe are trying to determine the highest realizable tax revenue. Therefore they are using whatever they can to justify their decisions and the Laffer curve was and is used since the 80 s to promote tax cuts as a way to increase tax revenue. The objective of this work is to analyse a tool that is consistently used to establish decisions that sound great in the ears of potential voters but that is at least at first glance not very convincing in its approach as there are obvious conceptual limitations. Ultimately the question Laffer curve is suited to increase the total tax revenue by cutting tax rates.

Seminar paper from the year 2015 in the subject Business economics - Investment and Finance, University of applied sciences, Nurnberg, language: English, abstract: This work is divided into different parts. The first part Framework and theoretical background introduces the business life cycle concept and the definition of the basic terms Start Up, finance and investment. Furthermore the first part presents briefly the different types of financing. The second section Financing sources of Start Ups goes much depper into the different financing types for Start Ups by differencing according to equity financing, debt financing, internal and external financing. The third part Categorization of Start Ups attempts to find similarities in the different business models of Start Ups in order to segment the Start Ups. The fourth chapter Results tries to match the results of section two Financing sources of Start Ups and section three Categorization of Start Ups in order to answer the research question. The last section Conclusion will complete and limit the entire work and will give recommendation for further research.

Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nurnberg, language: English, abstract: This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter's five forces. Therefore the section starts with the objective and field of application of the model followed by the description of the five individual forces. In the section of the business case the concept is applied to the German long distance bus market in order to get a comprehensive picture of the industry situation, risks and opportunities. The last section will complete the entire work by doing a summary, limiting the research and will giving recommendation for further research.

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, University of applied sciences, Nurnberg, language: English, abstract: This work is divided into different parts. The first part demonstrates the theory behind the BCG Matrix. The section starts with a rough overview about the history of the BCG Model followed by the objectives and the application field. The first part ends with a description of the various dimensions, the four quadrants and different standard strategies. The second section represents the case study. This part starts with a compressed overview about the TOPSIM - General Management II simulation itself and the game flow. After a short introduction of the COPYFIX Inc. (Company 1) the decisions and results will be presented. At the end of the second section the BCG Matrix will be applied to the simulation. In the last part a conclusion will complete the entire work and will answer the research question.

Seminar paper from the year 2014 in the subject Leadership and Human Resources - Occupational burnout and stress at work, University of applied sciences, Nurnberg, language: English, abstract: In all areas of life we are surrounded today by stress, which is why people feel constantly stressed. Especially at work we are tending more and more to be stressed because of deadlines, hectic, constant accessibility and modern communication. Stress at work affects not only the health and quality of life of individuals but also harms businesses and the entire economy. The medical costs for mental diseases have been increased dramatically in the last five years. There are various models such as the Stress and Strain-Modell from Rohmert and Rutenfranz, the Job-Demand-Control-Model from Karasek or the Transactional Stress Model from Lazarus & Folkman, all trying to explain what is stress and how it can be combated. What all models have in common is the fact that is always assumed an imbalance between requirements and available resources to cope the situation. As already mentioned occupational stress is the largest stress factor in Germany. The reason for this is certainly the changing world of work and the variety of stressors that lurk at work for us. These can be divided into different groups. Typically a stressor does not occur by itself but in combination with other stressors at the same time. What a person can handle depends on the duration, intensity and number of stressors and other occupational exposures. Basically there exist two different approaches to reduce workrelated stress. On the one hand there is the structural prevention that focuses on the improvement of qualification factors, work organizational factors, social factors, technical and ergonomic factors and on the other hand there is the behavioral prevention that is concentrating on the improvement of coping skills of employees. Important is to consider and address the phenomenon of stress holistically. The company Deutsche Bahn AG has recognized the signs of the times early and offers a bunch of different tools to protect their employees from stress. In the future stress will become more and more common and the public will pay more attention to this topic because the number of mental diseases will continue to rise. Therefore there has to be a focus on occupational health and safety. In the light of demographic change, it is more important to counteract growing absenteeism and early retirement. Stress, however, can never be completely avoided so the topic of occupational stress will be at the top of the political and companies agenda.

Template, Example from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: -, University of applied sciences, Nurnberg, language: English, abstract: This paper is a preparation for a Master Thesis, not the final thesis. A structure and several leading questions regarding the topic of entrepreneurship and start-ups are proposed. An insight into the current field of study is given. The paper may help in the formulation of own research proposals.

Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, University of applied sciences, Nurnberg, language: English, abstract: If candidates in the TV show "e;Who wants to be a Millionaire?"e; no longer know what to do, they often seek help at the phone joker. In the supposed experts, most players see the best advisers. But only in 54 percent of cases the responses of the phone joker is correct. This is still more than a 50:50 joker. However the much better choice is the audience joker. This joker has an average success rate of about 90 percent regardless of the time of its use. Therefore it is the best joker of all by using the collective distributed knowledge of people. That demonstrates that the participation of the crowd usually leads to a better result because the average of many independent judgments is often very close to the truth. Several years ago the sociologist James Surowiecki described this phenomenon in his international bestseller "e;The Wisdom of the Crowds"e; and demonstrated with many examples that a group can find better solutions and make more intelligent decisions than individuals. He justified this on one hand with the fact that individuals are often guided by feelings, on the other hand that they have limited information and consequently only a limited view. Because of self-organizing, statistical effects (e.g. law of large numbers) and the fact that the crowd is not limited to bureaucracy, administration, time or location the crowd can surpass every individual expert. Crowdsourcing, the next step in the evolution of outsourcing can activate the wisdom of the crowd by using the collective intelligence of a large number of individuals from cognitively diverse perspectives. For instance the web-based encyclopedia Wikipedia, the web browser Firefox or the operating system Linux rely on the participation and collective knowledge of the crowd. On Wikipedia any internet user can write, use, edit and distribute articles free of charge and in accordance with some principles. After the publication, the article will be corrected, expanded and updated by the collective. The creation of open source software works in a similar way. The program is accessible to everyone and so the source code can be continuously processed by globally spreaded software developers. The idea is to use knowledge and skills from many people and make it accessible to all.

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, University of applied sciences, Nurnberg, language: English, abstract: Until the 1970s the view was widespread, management could be neither teach nor learn; it was more of an art to which one would be born. A successful manager should have special character traits and personality characteristics. In practice, this opinion has, however, not enforced. Peter F. Drucker and Fredmund Malik have introduced a new picture of effective management. Due to the fact, the basic requirements of effective management are independent of industry, country and culture they represent the perceptive that effective management can be learned by practicing and using the right tasks and tools. Therefore, Malik summarized all important elements like principles, responsibility, task and tool of effective management in one system named Standard Model of Effectiveness a.k.a. The Wheel of Effectiveness. This model serves as a guideline for manager for effective management. Figure 1 shows the Standard Model of Effectiveness by Malik.