English translation, analysis, and contextualization of Walser's notorious but little-examined Peace-Prize speech and related writings.The German novelist Martin Walser's 1998 speech upon accepting the Peace Prize of the German Book Trade remains a milestone in recent German efforts to come to terms with the Nazi past. The day after the speech, Ignatz Bubis, leader of Germany's Jewish community, attacked Walser for inciting dangerous right-wing sentiment with controversial passages including the notorious statement "Auschwitz is not suited to be a moral bludgeon," thus igniting the protracted public battle of opinions known as the "Walser-Bubis Debate." The speech continues to loom large in Germany's struggle to acknowledge responsibility for Nazi crimes yet escape a suffocating burden of remembrance. But in spiteof its notoriety, little attention has been paid to what the speech actually says, as opposed to the public outcry and debate that followed it. This book presents the text of the speech, along with several of Walser's other essays and speeches about the Holocaust and its impact on German identity, in English translation. It examines them as texts, a process that involves a discussion of literary complexities and an attempt to distinguish valid criticism of German intellectual life from what is justifiably problematic. And it places this textual examination in the context of Walser's and other postwar German intellectuals' attempts to deal with the Nazi past, of German-Jewish relations in the postwar era, and of the once hidden and now -- due in part to Walser's speech -- increasingly open discourse about Germans as victims during and immediately after the Nazi era. Thomas A. Kovach is Professorof German Studies at the University of Arizona.

Appearing for the first time in English, this masterful novel by one of the foremost figures of postwar German literature is an indelible portrait of Nazism slowly overtaking and poisoning a small town. Semi-autobiographical, it is also a remarkably vivid account of a childhood fraught with troubles, yet full of remembered love and touched by miracle.In a provincial town on Lake Constance, Johann basks in the affection of the colorful staff and regulars at the Station Restaurant. Though his parents struggle to make ends meet, around him the world is rich in mystery: the attraction of girls; the power of words and his gift for music; his rivalry with his best friend, Adolf, son of the local Brownshirt leader; a circus that comes to town bringing Anita, whose love he and Adolf compete to win. But in these hard times, with businesses failing all around them and life savings gone in an instant, people whisper that only Hitler can save them. As the Nazis gradually infiltrate the churches, the school, the youth organizations—even the restaurant—and come to power, we see through Johann’s eyes how the voices of dissent are silenced one by one, until war begins the body count that will include his beloved older brother.Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

For readers of Colm Toibin’s The Master and Michael Cunningham’s The Hours, a witty, moving, tender novel of impossible love and the mysterious ways of art. Johann Wolfgang von Goethe is so famous his servant auctions off snippets of his hair and children and adults recite from his many works by memory. When he was a young poet, his first novel, a story of love and romantic fervor ending in suicide, was an international blockbuster that set off a wave of self-inflicted deaths across Europe. Now seventy-three, sought after and busy with scientific pursuits and responsibilities to the Grand Duke, he has fallen in love with a nineteen-year-old, Ulrike von Levetzov. Infatuated, at the spa in Marienbad, he seeks her out. They exchange glances, witty words. In the social swirl, they find each other. On the promenade, they parade together arm in arm. Time spent away from her is sleepless, and when they kiss, it is in the “Goethian” way, from his books: a matter of souls, not mouths or lips. And yet, his years fail him. At an afternoon tea party, a younger man tries to seduce her. At a costume ball, he collapses. When he proposes nonetheless, Ulrike and her mother are already preparing to leave. Caught in a storm of emotion and torn between despair and unwillingness to give up hope, he begins an elegy in his coach as he pursues her: “The Marienbad Elegy,” one of his last great works.

For readers of Colm Toibin’s The Master and Michael Cunningham’s The Hours, a witty, moving, tender novel of impossible love and the mysterious ways of art. Johann Wolfgang von Goethe is so famous his servant auctions off snippets of his hair and children and adults recite from his many works by memory. When he was a young poet, his first novel, a story of love and romantic fervor ending in suicide, was an international blockbuster that set off a wave of self-inflicted deaths across Europe. Now seventy-three, sought after and busy with scientific pursuits and responsibilities to the Grand Duke, he has fallen in love with a nineteen-year-old, Ulrike von Levetzov. Infatuated, at the spa in Marienbad, he seeks her out. They exchange glances, witty words. In the social swirl, they find each other. On the promenade, they parade together arm in arm. Time spent away from her is sleepless, and when they kiss, it is in the “Goethian” way, from his books: a matter of souls, not mouths or lips. And yet, his years fail him. At an afternoon tea party, a younger man tries to seduce her. At a costume ball, he collapses. When he proposes nonetheless, Ulrike and her mother are already preparing to leave. Caught in a storm of emotion and torn between despair and unwillingness to give up hope, he begins an elegy in his coach as he pursues her: “The Marienbad Elegy,” one of his last great works.

Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questions what constitutes a strong brand and how brand strength is to be measured, however, has stirred a hefty discussion in literature. With his research work presented in this book, Martin Walser has made a very interesting contribution to this discussion. Based on a description of the history of branding and the functions of brands in modem economies he first compares the various conceptional approaches to the brand phenomenon and develops a definition that perfectly fits the purpose of his research. v Preface This doctoral dissertation is the result of an investigation into the nature, measurement and formation of brand strength. It is an attempt to consolidate a fragmented field of research and to advance our knowledge, by providing one of the few empirical studies examining models of brand strength formation. This work would not have been possible without the help of a number of people.

English translation, analysis, and contextualization of Walser's notorious but little-examined Peace-Prize speech and related writings.The German novelist Martin Walser's 1998 speech upon accepting the Peace Prize of the German Book Trade remains a milestone in recent German efforts to come to terms with the Nazi past. The day after the speech, Ignatz Bubis, leader of Germany's Jewish community, attacked Walser for inciting dangerous right-wing sentiment with controversial passages including the notorious statement "Auschwitz is not suited to be a moral bludgeon," thus igniting the protracted public battle of opinions known as the "Walser-Bubis Debate." The speech continues to loom large in Germany's struggle to acknowledge responsibility for Nazi crimes yet escape a suffocating burden of remembrance. But in spiteof its notoriety, little attention has been paid to what the speech actually says, as opposed to the public outcry and debate that followed it. This book presents the text of the speech, along with several of Walser's other essays and speeches about the Holocaust and its impact on German identity, in English translation. It examines them as texts, a process that involves a discussion of literary complexities and an attempt to distinguish valid criticism of German intellectual life from what is justifiably problematic. And it places this textual examination in the context of Walser's and other postwar German intellectuals' attempts to deal with the Nazi past, of German-Jewish relations in the postwar era, and of the once hidden and now -- due in part to Walser's speech -- increasingly open discourse about Germans as victims during and immediately after the Nazi era. Thomas A. Kovach is Professorof German Studies at the University of Arizona.

Appearing for the first time in English, this masterful novel by one of the foremost figures of postwar German literature is an indelible portrait of Nazism slowly overtaking and poisoning a small town. Semi-autobiographical, it is also a remarkably vivid account of a childhood fraught with troubles, yet full of remembered love and touched by miracle.In a provincial town on Lake Constance, Johann basks in the affection of the colorful staff and regulars at the Station Restaurant. Though his parents struggle to make ends meet, around him the world is rich in mystery: the attraction of girls; the power of words and his gift for music; his rivalry with his best friend, Adolf, son of the local Brownshirt leader; a circus that comes to town bringing Anita, whose love he and Adolf compete to win. But in these hard times, with businesses failing all around them and life savings gone in an instant, people whisper that only Hitler can save them. As the Nazis gradually infiltrate the churches, the school, the youth organizations—even the restaurant—and come to power, we see through Johann’s eyes how the voices of dissent are silenced one by one, until war begins the body count that will include his beloved older brother.Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

For readers of Colm Toibin’s The Master and Michael Cunningham’s The Hours, a witty, moving, tender novel of impossible love and the mysterious ways of art. Johann Wolfgang von Goethe is so famous his servant auctions off snippets of his hair and children and adults recite from his many works by memory. When he was a young poet, his first novel, a story of love and romantic fervor ending in suicide, was an international blockbuster that set off a wave of self-inflicted deaths across Europe. Now seventy-three, sought after and busy with scientific pursuits and responsibilities to the Grand Duke, he has fallen in love with a nineteen-year-old, Ulrike von Levetzov. Infatuated, at the spa in Marienbad, he seeks her out. They exchange glances, witty words. In the social swirl, they find each other. On the promenade, they parade together arm in arm. Time spent away from her is sleepless, and when they kiss, it is in the “Goethian” way, from his books: a matter of souls, not mouths or lips. And yet, his years fail him. At an afternoon tea party, a younger man tries to seduce her. At a costume ball, he collapses. When he proposes nonetheless, Ulrike and her mother are already preparing to leave. Caught in a storm of emotion and torn between despair and unwillingness to give up hope, he begins an elegy in his coach as he pursues her: “The Marienbad Elegy,” one of his last great works.

For readers of Colm Toibin’s The Master and Michael Cunningham’s The Hours, a witty, moving, tender novel of impossible love and the mysterious ways of art. Johann Wolfgang von Goethe is so famous his servant auctions off snippets of his hair and children and adults recite from his many works by memory. When he was a young poet, his first novel, a story of love and romantic fervor ending in suicide, was an international blockbuster that set off a wave of self-inflicted deaths across Europe. Now seventy-three, sought after and busy with scientific pursuits and responsibilities to the Grand Duke, he has fallen in love with a nineteen-year-old, Ulrike von Levetzov. Infatuated, at the spa in Marienbad, he seeks her out. They exchange glances, witty words. In the social swirl, they find each other. On the promenade, they parade together arm in arm. Time spent away from her is sleepless, and when they kiss, it is in the “Goethian” way, from his books: a matter of souls, not mouths or lips. And yet, his years fail him. At an afternoon tea party, a younger man tries to seduce her. At a costume ball, he collapses. When he proposes nonetheless, Ulrike and her mother are already preparing to leave. Caught in a storm of emotion and torn between despair and unwillingness to give up hope, he begins an elegy in his coach as he pursues her: “The Marienbad Elegy,” one of his last great works.

Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questions what constitutes a strong brand and how brand strength is to be measured, however, has stirred a hefty discussion in literature. With his research work presented in this book, Martin Walser has made a very interesting contribution to this discussion. Based on a description of the history of branding and the functions of brands in modem economies he first compares the various conceptional approaches to the brand phenomenon and develops a definition that perfectly fits the purpose of his research. v Preface This doctoral dissertation is the result of an investigation into the nature, measurement and formation of brand strength. It is an attempt to consolidate a fragmented field of research and to advance our knowledge, by providing one of the few empirical studies examining models of brand strength formation. This work would not have been possible without the help of a number of people.