Marwah Reena – författare

In a world of unprecedented disruption and market turbulence, business transformation revolves around the need to generate new values, unlock new opportunities, drive new growth, and deliver new efficiencies.The world is witnessing volatility in the environment, in technology, in the economy and in society. 'Business as usual' is no longer acceptable, and the pertinent question is how long can humanity continue pursuing consumption and growth predicated on ever-increasing efficiency. The Coronavirus pandemic has amplified concerns about the highly digitized, interconnected, and vulnerable state of the global economy, the relationship with nature, and the prospects for each living being on this planet, including people, to survive and to thrive. To navigate and survive the coming decade of transformative change, every business will need to harness all the ingenuity, creativity and imagination they can muster. Corporate leaders and entrepreneurs will be required to steer their businesses towards a new model of prosperity, based on green and regenerative principles. It is time for leaders in business to overhaul their purpose, plans and strategies for this new context and explore different futures, engage with new partners and create space for experimentation. The only way to prepare for the future is to explore how companies, especially medium and small enterprises as well as women led businesses can transform their future strategies to be more compatible with challenges such as cyber security, human security, ethical principles and financial transparency.This book presents a collection of empirical and original research papers on evolving business strategies within a dynamic global environment to provide valuable insights to scholars, academicians, practitioners, policymakers and students.