Mary Curran Hackett - Böcker
Visar alla böcker från författaren Mary Curran Hackett. Handla med fri frakt och snabb leverans.
5 produkter
5 produkter
286 kr
Skickas inom 3-6 vardagar
254 kr
Skickas inom 3-6 vardagar
Capital One Story
How the Upstart Financial Institution Charged Toward Market Leadership
Häftad, Engelska, 2022
140 kr
Skickas inom 5-8 vardagar
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t.Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.Through the story of Capital One, you’ll learn:How to recognize underserved sections of a market.How rejection by every company in the business doesn’t mean it’s time to quit.How to determine what people want and how to get it to them.How to employ marketing campaigns that will change the way people live.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
129 kr
Skickas inom 5-8 vardagar
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn:How to lead the evolution of a decades old brand and how to relaunch it in a new market.How to create a customer experience that revolutionizes an industry.How to bring together multiple brands under one roof without compromising their identities.And how to reach a younger audience and ignite a passion for your product.It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
Banking The Cloud
The Comprehensive History Of Cloud Banking And Those Who Started It
Inbunden, Engelska, 2021
298 kr
Tillfälligt slut
DIVE INTO THE GREAT WIDE OPEN Young. Hungry. Visionary. Chris Zadeh saw a future few could ever imagine possible. When he presented his idea—coding a new core banking engine in the cloud—bankers laughed. They scoffed. Then they rejected his revolutionary idea outright. They said, “The cloud’s not safe.” “Who do you think you are—telling us how to run our banks?” “And who the hell is ever going to put a bank on the cloud?” Chris Zadeh and his team of underdogs knew the answer: everyone. They also knew the cloud wasn’t just safe, it was the future of banking. And more than anything, he knew exactly who he and his team were: they were Ohpen, the first software company in the world to put a bank on the cloud. Together, this band of brothers harnessed their give-it-all mentality, fighting spirit, and bold vision to change how the world banks. In this surprising, unfiltered, outstandingly told story, Banking the Cloud takes the reader on an epic journey—from thrill of discovery, to the devastation of defeat, and to an exhilarating and last-minute rally that changed everything. This is a remarkable tale of what it takes to innovate, survive, and ultimately win no matter what the obstacle. You’ll find it impossible to put this book down.