Mary Jo Bitner – författare
Visar alla böcker från författaren Mary Jo Bitner. Handla med fri frakt och snabb leverans.
3 produkter
Services Marketing, 5e
Av Alan Wilson, Valarie Zeithaml m. fl.
Häftad, 2025
784 kr
Lägg i varukorg
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Successful businesses recognize that the development of strong customer relationships through quality service (and services), as well as …
Services Marketing: Integrating Customer Service Across the Firm 4e
Av Alan Wilson, Valarie Zeithaml m. fl.
Häftad, 2020
798 kr
Lägg i varukorg
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus …
Services Marketing: Integrating Customer Focus Across the Firm ISE
Av Valarie Zeithaml, Mary Jo Bitner m. fl.
Häftad, 2023
784 kr
Lägg i varukorg
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach …
