Mary Yoko Brannen – författare
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7 produkter
Ethnography in International Business
Learning from the Field
Häftad, 2025
536 kr
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In today's globalized world, a deep understanding of how culture affects international business phenomena is critical to scholarship and practice. Yet, armed with only superficial measures of national cultural differences proliferated by easy-to-use, statistically testable, generalized …
Ethnography in International Business
Learning from the Field
Inbunden, 2025
1644 kr
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In today's globalized world, a deep understanding of how culture affects international business phenomena is critical to scholarship and practice. Yet, armed with only superficial measures of national cultural differences proliferated by easy-to-use, statistically testable, generalized …
Language in International Business
Developing a Field
Av Mary Yoko Brannen, Terry Mughan
Inbunden, 2016
1580 kr
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Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and …
Language in International Business
Developing a Field
Av Terry Mughan, Mary Yoko Brannen
E-bok, 2016
2006 kr
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Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and …
Language in International Business
Developing a Field
Av Mary Yoko Brannen, Terry Mughan
Häftad, 2018
1580 kr
Lägg i varukorg
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and …