Mathew Hughes – författare

The First World War was a conflict in which personality and character mattered. Its course and outcome were decided by determined individuals who had to make momentous decisions in very trying circumstances. As battles raged on land, sea and air across Europe, Africa and Asia, the Generals and politicians tried to steer a course to victory. It was never easy and they often disagreed on the best strategy. Yet, men's lives depended on the outcome.This collection of authorative essay examines these disagreements, portraying the decision-making process on both sides in the Great War. The personalities involved are now household names: Haig, Foch, Lloyd George, Woodrow Wilson and the German Kaiser, William II.

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.”Gina O’Connor, Professor of Innovation Management at Babson College, USA“This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.”Charlie Isaacs, CTO of Customer Connectionat Salesforce.com, USA"This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.”  Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany