Matt Webb – författare

The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It''s the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you''ll find:

Release Eye Fixations for Faster ReactionsSee Movement When All is StillFeel the Presence and Loss of AttentionDetect Sounds on the Margins of CertaintyMold Your Body SchemaTest Your HandednessSee a Person in Moving LightsMake Events Understandable as Cause-and-EffectBoost Memory by Using ContextUnderstand Detail and the Limits of AttentionSteven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain''s hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what''s going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.

Sales is dead. Long live selling.The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships – they seek partners who understand their journey, anticipate friction, and deliver value at every stage.Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars – Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute – you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.

Sales is dead. Long live selling.The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships – they seek partners who understand their journey, anticipate friction, and deliver value at every stage.Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars – Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute – you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.