Matthew Housden – författare

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11 produkter

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11 produkter

Principles of Direct, Database and Digital Marketing
AvAlan Tapp,Ian Whittenm. fl.
Häftad, Engelska, 2013
1 067 kr
Skickas inom 7-10 vardagar
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
Direct Marketing in Practice
AvMatthew Housden,Brian Thomas
Häftad, Engelska, 2002
817 kr
Skickas inom 10-15 vardagar
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Marketing Research for Managers
AvSunny Crouch,Matthew Housden
Häftad, Engelska, 2003
817 kr
Skickas inom 10-15 vardagar
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
Marketing Research for Managers
AvMatthew Housden,Sunny Crouch
E-bok
Engelska, 2012
970 kr
Läs direkt efter köp
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
Marketing Research for Managers
AvMatthew Housden,Sunny Crouch
E-bok
PDF, Engelska, 2012
967 kr
Läs direkt efter köp
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
Direct Marketing in Practice
AvBrian Thomas,Matthew Housden
E-bok
Engelska, 2012
967 kr
Läs direkt efter köp
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:Â· Plan a direct marketing campaignÂ· Integrate new technology with conventional direct marketing practiceÂ· Maximise the impact, efficiency and return on investment of your activitesÂ· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Direct Marketing in Practice
AvBrian Thomas,Matthew Housden
E-bok
PDF, Engelska, 2012
967 kr
Läs direkt efter köp
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:Â· Plan a direct marketing campaignÂ· Integrate new technology with conventional direct marketing practiceÂ· Maximise the impact, efficiency and return on investment of your activitesÂ· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Marketing Research for Managers
AvSunny Crouch,Matthew Housden
Inbunden, Engelska, 2016
2 495 kr
Skickas inom 10-15 vardagar
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
Direct Marketing in Practice
AvMatthew Housden,Brian Thomas
Inbunden, Engelska, 2016
2 495 kr
Skickas inom 10-15 vardagar
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Direct and Digital Marketing in Practice
AvBrian Thomas,Matthew Housden
E-bok
PDF, Engelska, 2017
622 kr
Läs direkt efter köp
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment;· integrating traditional and digital media; · campaign planning and budgeting;· offline and online metrics:· testing and statistics; and· developing compelling propositions.Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Direct and Digital Marketing in Practice
AvBrian Thomas,Matthew Housden
E-bok
Engelska, 2017
622 kr
Läs direkt efter köp
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment;· integrating traditional and digital media; · campaign planning and budgeting;· offline and online metrics:· testing and statistics; and· developing compelling propositions.Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

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Matthew Housden – författare

Principles of Direct, Database and Digital Marketing

Direct Marketing in Practice

Marketing Research for Managers

Marketing Research for Managers

Marketing Research for Managers

Direct Marketing in Practice

Direct Marketing in Practice

Marketing Research for Managers

Direct Marketing in Practice

Direct and Digital Marketing in Practice

Direct and Digital Marketing in Practice

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