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10th ANNIVERSARY EDITION OF THE SUNDAY TIMES NO.1 BESTSELLER''Will transform your entire perspective'' THE TIMES''A stirring call to revolutionise how we think about success'' DANIEL PINK, author of DRIVE''Brilliant'' JAMES DYSONWhat is the secret to success? Black Box Thinking.Ten years on from its original publication, Black Box Thinking remains a game-changing manifesto for success.In this special anniversary edition - featuring brand new material from Matthew Syed - his bold thesis that failure, far from being something to fear, is the secret to innovation and improvement feels more urgent than ever.Packed with gripping case studies, eye-opening research, and stories from elite sport, cutting-edge medicine, aviation, business, and beyond, Syed shows how the most progressive individuals and organizations treat mistakes not as threats, but as tools for growth.This is a book for anyone striving to do better. It will change how you think about failure - and show you how to turn it into success.''Highly persuasive'' DAILY MAIL''It highlights the need for a growth mindset in life'' RICHARD BRANSON''A book that dares us to do better'' HOWARD JACOBSON

''I like listening to people who know things that I don''t,'' Gareth Southgate told me. ''That''s how you learn.'' Former Olympian and best-selling author Matthew Syed is one of the advisors Gareth Southgate engaged from outside football in order to find new ways of working as a team. In Rebel Ideas, discover how Southgate ''the man with the plan'' replaced 50 years of hurt with two major tournament semi-finals in three years.'' Matthew Syed''s phenomenal book will change the way you think about success - for ever. ''Syed is a superb storyteller. I couldn''t put the book down, and I learned so much. A stunning achievement'' Tim Harford, author of The Undercover EconomistRebel Ideas examines the power of ''cognitive diversity'' - the ability to think differently about the world around us.It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America''s Deep South.Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all.''A gripping read, full of intelligence and perspective'' James Dyson''Will change the way you think about success and even about life'' Judy Murray''A master of the genre'' The Times

What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform?And why did Johan Cruyff believe that beauty was more important than winning? Matthew Syed, the ''Sports Journalist of the Year 2016'', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.