Matthew Yeomans – författare

We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before.

In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.

This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before.

In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.

This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

When and how did we humans lose our connection with nature – and how do we find it again?

Matthew Yeomans seeks to answer these questions as he walks more than 300 miles through the ancient and modern forests of Wales, losing himself in their stories (and on the odd unexpected diversion, too).

Return to My Trees weaves together history and folklore with tales of industrial progress and decay. On his journey, he visits landmarks that once were home to ancient Druids, early Celtic saints, Norman Lords and the great mining communities that reshaped Wales. He becomes immersed in the woodlands that inspired the country’s great legends. At one point he even stumbles upon a herd of television-watching cows.

As Yeomans walks, he reflects on these woods’ uncertain future, his own relationship with nature and the global problems we need to solve if humans are to truly make peace with the natural world. from tree-planting in ways that are actually beneficial to the environment and local communities to embedding the value of nature into our financial and economic systems.

The result is a fascinating and funny adventure that offers insight into the past, present and future of Wales’s woodlands and shows what the rest of the world can learn from them.