Matthias Lehmann – författare

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53 produkter

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53 produkter

Unfair Terms in Banking and Financial Contracts
AvDanny Busch,Matthias Lehmann
Inbunden, Engelska, 2023
3 962 kr
Skickas inom 5-8 vardagar
This timely new work provides a thorough overview, analysis, and discussion of standard terms control for banking and financial contracts in Europe. Unfair Terms in Banking and Financial Contracts argues that this sector uniquely necessitates unfair terms control, due to the asymmetrical relationship between lay consumers and the financial industry and discusses the role of the judiciary in addressing this imbalance. The rise of unfair terms control as a remedy for consumers and businesses against financial institutions with superior bargaining power has led to questions about the Directive's threat to existing contracts. Disputes have already arisen across Europe in several areas including foreign currency housing loans, housing loans based on Euribor, and hidden bank fees. These disputes and their outcomes are high stakes for banks and their customers. The stakes of the outcomes of these disputes for the customers as well as for the banks are very high.The book focuses on the EU Unfair Terms Directive (UTD) but also considers the law of non-EU jurisdictions. Beginning with an overview of the UTD and the extensive case law of the CJEU, the volume brings together leading authorities in the field of financial law to provide analyses of the UTD's application in this sector across 15 EU jurisdictions (Ireland, Germany, France, Italy, Spain, Austria, The Netherlands, Belgium, Sweden, Greece, Poland, Romania, Czech Republic, Hungary, and Estonia). It then goes on to compare the legal situation in three non-EU jurisdictions (United Kingdom, Switzerland, and Norway).Locating unfair terms control within a broader European struggle to balance the power of market forces and the requirements of social justice, the volume offers a critique of the existing regime and concludes with a proposal for a common legal framework to ensure a level playing field and greater harmonisation across the EU.
Prospectus Liability Rules in Europe and Beyond
Towards Uniformity
AvDanny Busch,Matthias Lehmann
Inbunden, Engelska, 2025
1 611 kr
Skickas inom 5-8 vardagar
Companies in the European Union must publish a prospectus that complies with the detailed information requirements under the Prospectus Regulation before they can offer securities to the investing public. However, the regulation does not feature uniform liability rules, and the applicable national rules vary from one Member State to another. This hinders the development of fully integrated European capital markets. Through a comparative investigation into the rules in selected EU Member States (Germany, France, Italy, Spain, Poland, The Netherlands, Luxembourg, and Ireland), and in selected non-EU jurisdictions (the UK, Switzerland, the US, Hong Kong, and Singapore), this book aims to show the necessity and feasibility of uniformising prospectus liability rules. The book sets out a concrete blueprint for uniform prospectus liability rules on the European level.
Jews from Ancient Canaan to a Global Culture
AvSteven Weitzman,Matthias Lehmann
E-bok
Engelska, 2025
704 kr
Läs direkt efter köp
This accessibly written volume examines the major periods of Jewish history around the world, from the Jews'' distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture.
Although Jews are a small minority, they have settled in almost every part of the world, developing many different subcultures. They have had an outsized impact on global religion even as they have faced prejudice and persecution, and their history makes for a fascinating story of cultural change, adaptation, and survival that is continuing to unfold in the present. Now in a new edition as a split volume, this first volume of a comprehensive history of the Jews draws on up-to-date research to recount the story of the Jews from their beginnings in the ancient Near East through to the dawn of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well as other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.
The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and to the impact of hate and violence.
Jews from Ancient Canaan to a Global Culture
AvSteven Weitzman,Matthias Lehmann
E-bok
PDF, Engelska, 2025
704 kr
Läs direkt efter köp
This accessibly written volume examines the major periods of Jewish history around the world, from the Jews'' distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture.
Although Jews are a small minority, they have settled in almost every part of the world, developing many different subcultures. They have had an outsized impact on global religion even as they have faced prejudice and persecution, and their history makes for a fascinating story of cultural change, adaptation, and survival that is continuing to unfold in the present. Now in a new edition as a split volume, this first volume of a comprehensive history of the Jews draws on up-to-date research to recount the story of the Jews from their beginnings in the ancient Near East through to the dawn of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well as other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.
The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and to the impact of hate and violence.
Jews
A History, 2-Volume Set
Taylor & Francis Ltd
2025
1 412 kr
Skickas inom 10-15 vardagar
These accessibly written volumes examine the major periods of Jewish history around the world, from their distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture, and further to the eighteenth century to the present day.The first volume of a comprehensive history of the Jews draws on up to date research to recount the story of the Jews from their distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history, with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.The second volume of a comprehensive history of the Jews includes topics such as the impact on Jewish society of the Enlightenment as well as its Jewish equivalent, the Haskalah, religious innovations in eastern and central Europe, the processes of emancipation and Jewish acculturation, the modern economic history of the Jewish people, which includes their embourgeoisement in central and western Europe, and the growth of a giant Jewish proletariat in eastern Europe, the emergence of an antisemitic politics that sought to roll back Jewish gains and the variety of Jewish responses to those illiberal forces, especially in the form of vibrant Jewish political cultures, among them Zionism, socialism, and mass migration.The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and the impact of hate and violence.
Jews
A History, 2-Volume Set
Taylor & Francis Ltd
2025
5 189 kr
Skickas inom 10-15 vardagar
These accessibly written volumes examine the major periods of Jewish history around the world, from their distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture, and further to the eighteenth century to the present day.The first volume of a comprehensive history of the Jews draws on up to date research to recount the story of the Jews from their distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history, with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.The second volume of a comprehensive history of the Jews includes topics such as the impact on Jewish society of the Enlightenment as well as its Jewish equivalent, the Haskalah, religious innovations in eastern and central Europe, the processes of emancipation and Jewish acculturation, the modern economic history of the Jewish people, which includes their embourgeoisement in central and western Europe, and the growth of a giant Jewish proletariat in eastern Europe, the emergence of an antisemitic politics that sought to roll back Jewish gains and the variety of Jewish responses to those illiberal forces, especially in the form of vibrant Jewish political cultures, among them Zionism, socialism, and mass migration.The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and the impact of hate and violence.
Jews from Ancient Canaan to a Global Culture
AvMatthias Lehmann,Steven Weitzman
Inbunden, Engelska, 2025
2 270 kr
Skickas inom 10-15 vardagar
This accessibly written volume examines the major periods of Jewish history around the world, from the Jews' distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture.Although Jews are a small minority, they have settled in almost every part of the world, developing many different subcultures. They have had an outsized impact on global religion even as they have faced prejudice and persecution, and their history makes for a fascinating story of cultural change, adaptation, and survival that is continuing to unfold in the present. Now in a new edition as a split volume, this first volume of a comprehensive history of the Jews draws on up-to-date research to recount the story of the Jews from their beginnings in the ancient Near East through to the dawn of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well as other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and to the impact of hate and violence.
Jews from Ancient Canaan to a Global Culture
AvMatthias Lehmann,Steven Weitzman
Häftad, Engelska, 2025
620 kr
Skickas inom 10-15 vardagar
This accessibly written volume examines the major periods of Jewish history around the world, from the Jews' distant origins in antiquity through the beginnings of the modern period and the emergence of secular culture.Although Jews are a small minority, they have settled in almost every part of the world, developing many different subcultures. They have had an outsized impact on global religion even as they have faced prejudice and persecution, and their history makes for a fascinating story of cultural change, adaptation, and survival that is continuing to unfold in the present. Now in a new edition as a split volume, this first volume of a comprehensive history of the Jews draws on up-to-date research to recount the story of the Jews from their beginnings in the ancient Near East through to the dawn of the modern period and the emergence of secular culture. Enhanced by images, limelight given to various historical mysteries, recommendations for how to learn more, as well as other features, the book moves chapter by chapter through the major periods of Jewish history, balancing introductions for those unfamiliar with that history with discussion of new approaches and recent discoveries that have reshaped understanding of the Jewish past.The book is useful not just for those interested in the Jews themselves but also for readers open to learning about global history from the vantage point of a people whose experiences attest both to the resilience of human culture and to the impact of hate and violence.
Digital Assets in Enforcement and Insolvency
Securing Creditor Access and Protecting Customer Interests in the Crypto World
AvChristian Koller,Matthias Lehmann
Inbunden, Engelska, 2025
1 290 kr
Skickas inom 10-15 vardagar
This book offers the first comprehensive analysis of the national and international legal issues surrounding digital assets in enforcement and insolvency.Its primary aim is to ensure that the economic value of digital assets can be fully realised by creditors and other stakeholders through the legal processes and remedies available to them, and that holders of digital assets receive adequate protection. These legal issues are considered in diverse commercial and technical contexts, ranging from native cryptocurrencies to token, whether held directly or with custodians and other intermediaries.The book offers analysis on different levels: Firstly, it scrutinises the existing legal frameworks for enforcement and insolvency in various countries and evaluates the extent to which they can accommodate digital forms of value; secondly, it compares the approaches taken in different jurisdictions and addresses the cross-border issues of jurisdiction and conflict of laws issues that may arise; and thirdly, it focuses on international texts, such as the UNIDROIT Principles on Digital Assets and Private Law, as well as the Global Code of Digital Enforcement, and suggested avenues for further harmonisation and unification of the law. The book provides much-needed responses to the increasing significance of digital assets in modern insolvency and enforcement proceedings. It takes a unique global approach to a wide range of legal perspectives, drawing upon the contributors’ experience as leading practitioners, representatives of international organisations, and academics, in common law and civil law jurisdictions around the world. The book identifies the most pressing areas for law reform, and proposes solutions that are both legally robust as well as fit for practical purpose.
Digital Assets in Enforcement and Insolvency
Securing Creditor Access and Protecting Customer Interests in the Crypto World
AvChristian Koller,Matthias Lehmann
E-bok
Engelska, 2025
702 kr
Läs direkt efter köp
This book offers the first comprehensive analysis of the national and international legal issues surrounding digital assets in enforcement and insolvency.Its primary aim is to ensure that the economic value of digital assets can be fully realised by creditors and other stakeholders through the legal processes and remedies available to them, and that holders of digital assets receive adequate protection. These legal issues are considered in diverse commercial and technical contexts, ranging from native cryptocurrencies to token, whether held directly or with custodians and other intermediaries.The book offers analysis on different levels: Firstly, it scrutinises the existing legal frameworks for enforcement and insolvency in various countries and evaluates the extent to which they can accommodate digital forms of value; secondly, it compares the approaches taken in different jurisdictions and addresses the cross-border issues of jurisdiction and conflict of laws issues that may arise; and thirdly, it focuses on international texts, such as the UNIDROIT Principles on Digital Assets and Private Law, as well as the Global Code of Digital Enforcement, and suggested avenues for further harmonisation and unification of the law. The book provides much-needed responses to the increasing significance of digital assets in modern insolvency and enforcement proceedings. It takes a unique global approach to a wide range of legal perspectives, drawing upon the contributors'' experience as leading practitioners, representatives of international organisations, and academics, in common law and civil law jurisdictions around the world. The book identifies the most pressing areas for law reform, and proposes solutions that are both legally robust as well as fit for practical purpose.
Digital Assets in Enforcement and Insolvency
Securing Creditor Access and Protecting Customer Interests in the Crypto World
AvChristian Koller,Matthias Lehmann
E-bok
PDF, Engelska, 2025
694 kr
Läs direkt efter köp
This book offers the first comprehensive analysis of the national and international legal issues surrounding digital assets in enforcement and insolvency.Its primary aim is to ensure that the economic value of digital assets can be fully realised by creditors and other stakeholders through the legal processes and remedies available to them, and that holders of digital assets receive adequate protection. These legal issues are considered in diverse commercial and technical contexts, ranging from native cryptocurrencies to token, whether held directly or with custodians and other intermediaries.The book offers analysis on different levels: Firstly, it scrutinises the existing legal frameworks for enforcement and insolvency in various countries and evaluates the extent to which they can accommodate digital forms of value; secondly, it compares the approaches taken in different jurisdictions and addresses the cross-border issues of jurisdiction and conflict of laws issues that may arise; and thirdly, it focuses on international texts, such as the UNIDROIT Principles on Digital Assets and Private Law, as well as the Global Code of Digital Enforcement, and suggested avenues for further harmonisation and unification of the law. The book provides much-needed responses to the increasing significance of digital assets in modern insolvency and enforcement proceedings. It takes a unique global approach to a wide range of legal perspectives, drawing upon the contributors'' experience as leading practitioners, representatives of international organisations, and academics, in common law and civil law jurisdictions around the world. The book identifies the most pressing areas for law reform, and proposes solutions that are both legally robust as well as fit for practical purpose.
Nyhet
Digital Assets in Enforcement and Insolvency
Securing Creditor Access and Protecting Customer Interests in the Crypto World
AvChristian Koller,Matthias Lehmann
Häftad, Engelska, 2026
648 kr
Skickas inom 10-15 vardagar
This book offers the first comprehensive analysis of the national and international legal issues surrounding digital assets in enforcement and insolvency.Its primary aim is to ensure that the economic value of digital assets can be fully realised by creditors and other stakeholders through the legal processes and remedies available to them, and that holders of digital assets receive adequate protection. These legal issues are considered in diverse commercial and technical contexts, ranging from native cryptocurrencies to token, whether held directly or with custodians and other intermediaries.The book offers analysis on different levels: Firstly, it scrutinises the existing legal frameworks for enforcement and insolvency in various countries and evaluates the extent to which they can accommodate digital forms of value; secondly, it compares the approaches taken in different jurisdictions and addresses the cross-border issues of jurisdiction and conflict of laws issues that may arise; and thirdly, it focuses on international texts, such as the UNIDROIT Principles on Digital Assets and Private Law, as well as the Global Code of Digital Enforcement, and suggested avenues for further harmonisation and unification of the law. The book provides much-needed responses to the increasing significance of digital assets in modern insolvency and enforcement proceedings. It takes a unique global approach to a wide range of legal perspectives, drawing upon the contributors’ experience as leading practitioners, representatives of international organisations, and academics, in common law and civil law jurisdictions around the world. The book identifies the most pressing areas for law reform, and proposes solutions that are both legally robust as well as fit for practical purpose.
European Financial Services Law
Article-by-Article Commentary
AvMatthias Lehmann,Christoph Kumpan
Inbunden, Engelska, 2026
4 434 kr
Skickas inom 5-8 vardagar
This Second Edition provides comprehensive and concise analyses and explanations of the European legislation that is key to financial services.In recent years, financial markets have expanded to offer a wide range of services and instruments in both a domestic and crossborder context. Financial crises have highlighted the serious consequences of vulnerabilities in the financial services sector. Accordingly, the EU has issued legislation to regulate matters such as securities services, market transparency, investments and payment services. The variety and depth of the EU legislation has resulted in a complex legal landscape that has grown for more than 20 years.This Commentary clearly analysis the following:MiCA Regulation 2023/1114Prospectus Regulation 2017/1129MiFI Directive II 2014/65 EUPRIIPs Regulation 1286/2014MiFI Regulation 600/2014Market Abuse Regulation 596/2014Market Abuse Directive 2014/57SEPA Regulation 260/2012Short Selling Regulation 236/2012AIFM Directive 2011/61Rating Agencies Regulation 1060/2009UCTIS Directive 2009/65Transparency Directive 2004/109
Commercial Law
Article-by-Article Commentary
AvPeter Mankowski,Gilles Cunibertim. fl.
Inbunden, Engelska, 2026
4 312 kr
Skickas inom 5-8 vardagar
Written by a team of international experts, the second edition of this leading commentary includes revised and updated article-by-article analyses.Effective cross-border trade depends on reliable rules and legal certainty. However, cross-border trade is a complex undertaking, not limited only to sales, but also encompassing carriage and transport, finance, and marketing. Accordingly, a clear understanding of the legislation underpinning the major areas of commercial law is absolutely essential for successful international commerce. This second edition includes includes updated analysis of the Convention on Contracts for the International Sale of Goods (CISG), the Convention on the Limitation Period in the International Sale of Goods (LPC), UNIDROIT Principles of International Commercial Contracts (PICC), Incoterms© 2020 and the Convention on the Contract for the International Carriage of Goods by Road (CMR). It also looks at COTIF Uniform Rules Concerning the Contract of International Carriage of Passengers (CIV) and Goods (CIM), Convention for the Unification of Certain Rules for International Carriage by Air (Montreal Convention), the Budapest Convention on the Contract for the Carriage of Goods by Inland Waterway (CMNI), and the EU Commercial Agents Directive 86/653. The EU Late Payment Directive 2011/7, Convention on International Interests in Mobile Equipment (Cape Town Convention) and Uniform Customs and Practices for Documentary Credits (UPC 600) are also explored.
HWY.115
AvMatthias Lehmann
Inbunden, Engelska, 2006
237 kr
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Eigenfinanzierung und Aktienbewertung
Der Einfluß des Steuersystems, der Ankündigung einer Kapitalerhöhung mit Bezugsrecht und der Ausgabe von Belegschaftsaktien auf Wert und Preis einer Aktie
AvMatthias Lehmann
E-bok
PDF, Tyska, 2013
585 kr
Läs direkt efter köp
Zitierfibel für Juristen
AvB. Sharon Byrd,Matthias Lehmann
Häftad, Tyska
271 kr
Skickas inom 3-6 vardagar
Einführung in die angloamerikanische Rechtssprache
AvB. Sharon Byrd,Matthias Lehmannm. fl.
Häftad, Engelska
446 kr
Skickas inom 3-6 vardagar
Commercial Law
AvPeter Mankowski,Gilles Cunibertim. fl.
Inbunden, Engelska, 2025
3 462 kr
Skickas inom 3-6 vardagar
European Financial Services Law
AvMatthias Lehmann,Christoph Kumpan
Inbunden, Engelska, 2026
4 109 kr
Skickas inom 3-6 vardagar
Betriebsvermögen und Sonderbetriebsvermögen
Ein Beitrag zur konzept-orientierten Anwendung des Erfolgsteuerrechts auf Personengesellschaften
AvMatthias Lehmann
Häftad, Tyska, 1988
523 kr
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Del 10 - neue betriebswirtschaftliche forschung (nbf)
Eigenfinanzierung und Aktienbewertung
Der Einfluß des Steuersystems, der Ankündigung einer Kapitalerhöhung mit Bezugsrecht und der Ausgabe von Belegschaftsaktien auf Wert und Preis einer Aktie
AvMatthias Lehmann
Häftad, Tyska, 1978
581 kr
Skickas inom 10-15 vardagar
Finanzwirtschaft
Eine marktorientierte Einführung für Ökonomen und Juristen
AvMatthias Lehmann
Häftad, Tyska, 2003
268 kr
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Das Lehrbuch führt Studierende der Wirtschaftswissenschaften und der Rechtswissenschaften in die Grundlagen der Finanzwirtschaft ein. Das besondere Anliegen des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des auf den Kapitalmarkt bezogenen finanzwirtschaftenden Handelns aufzuzeigen, das zu den ökonomischen Funktionen des Finanzierens und des Handelns mit Wertpapieren gehört.
Absatzwirtschaft
Eine marktorientierte Einführung für Ökonomen und Juristen
AvMatthias Lehmann
Häftad, Tyska, 2002
268 kr
Skickas inom 10-15 vardagar
Im Zentrum des Buches steht das Prinzip "Leistung gegen Entgelt": Betriebswirtschaftliches Planen, Entscheiden und Handeln wird beschrieben als das Erstellen von Leistungen und ihre Verwendung gegen Entgelt mit dem Zweck der Gewinnerzielung. Schwerpunkt ist damit zum einen die betriebswirtschaftliche Leistungslehre für Sach- und Dienstleistungen. Zum anderen kann die Teilnahme am Markt nur unter Berücksichtigung der gegenseitigen Verträge geklärt werden. Im Mittelpunkt des Anbietermarketings steht daher die Vertragsangebotspolitik; die absatzpolitischen Instrumente werden darauf bezogen geordnet. Das besondere Konzept des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des wirtschaftenden Handelns aufzuzeigen. Dazu gehört selbstverständlich, daß die Verbindungen zum Rechnungswesen und zum Recht mit in das Ordnungsgefüge einbezogen werden.
Betriebswirtschaftliches Rechnungswesen
Band 1: Real-, wert- und rechenökonomische Grundlagen
AvMatthias Lehmann,Horst Moog
Häftad, Tyska, 1995
424 kr
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Der Zweck erwerbswirtschaftlicher Betätigungen ist das Erzielen von Entgelteinnahmen mittels der Vermarktung von Leistungen. Auf der Grundlage der Vorgänge "Leistung gegen Entgelt" erarbeitet dieses Buch ein zwischen Real-, Wert- und Rechenökonomie abgestimmtes Konzept. Statt der üblichen Aufteilung in Investitions-, Kosten- und Jahresabschlußrechnung wird eine Gesamtschau des betriebswirtschaftlichen Rechnungswesens entlang den Phasen: Rechnen, Planen, Plan-Entscheidung, Vollzugs-Überwachung und Abrechnung in seiner sachlich-zeitlichen Struktur vorgestellt.
Eliminierung von Marken als Folge von Mergers & Acquisitions
AvMatthias Lehmann
Häftad, Tyska, 2016
389 kr
Skickas inom 3-6 vardagar
Advertisement on Web 2.0 Websites as exemplified by Social Networks
AvMatthias Lehmann
Häftad, Engelska, 2010
388 kr
Skickas inom 3-6 vardagar
Advertisement on Web 2.0 Websites as exemplified by Social Networks
AvMatthias Lehmann
E-bok
PDF, Engelska, 2010
209 kr
Läs direkt efter köp
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,7, Humboldt-University of Berlin, language: English, abstract: The internet is one of the newest communication technologies and has run through fundamental technological progress during the last years. During the end of the 1990''s many internet firmswere established whose investors expected high revenues. However many of these platforms could not meet the expectations, the stock prices of many firms declined rapidly and many firms filed for bankruptcy. Since 2004 the internet developed to the Web 2.0 which suggests that a better version of the web exists today.Spendings in online advertisements were interestingly not effected by the crash of the internet market at the beginning of the 21st century. Since 1998 the net advertising revenues have increased constantly. In 2008 US-American companies will spend more for internet advertisements than forTV commercials. In the past, famous Web 2.0 websites were sold for high prices: the Holtzbrinck publishing group bought StudiVZ for around 85 million euros, the video website Youtube was soldto Google for 1.65 billion dollars and News Corporation paid 580 million dollars for Myspace.However all of these social networks still have to supply evidence that their company value is not overestimated. As far as the advertisement revenues are concerned none of them generate significant profits yet.In this paper I will analyze the performance of advertisements on Web 2.0 websites as exemplified by social networks. First I will trace the developments that led to the so-called Web 2.0 and define their characteristics. Then I will focus on social networks, analyze their features and the possibilitiesto use them for advertisement purposes. Finally I will analyze several possibilities to advertise on Web 2.0 websites.
Rockmusiker als Marke
AvMatthias Lehmann
Häftad, Tyska, 2010
372 kr
Skickas inom 3-6 vardagar
Absatzwirtschaft
Eine marktorientierte Einführung für Ökonomen und Juristen
AvMatthias Lehmann
E-bok
PDF, Tyska, 2012
245 kr
Läs direkt efter köp
Im Zentrum des Buches steht das Prinzip "Leistung gegen Entgelt": Betriebswirtschaftliches Planen, Entscheiden und Handeln wird beschrieben als das Erstellen von Leistungen und ihre Verwendung gegen Entgelt mit dem Zweck der Gewinnerzielung. Schwerpunkt ist damit zum einen die betriebswirtschaftliche Leistungslehre für Sach- und Dienstleistungen. Zum anderen kann die Teilnahme am Markt nur unter Berücksichtigung der gegenseitigen Verträge geklärt werden. Im Mittelpunkt des Anbietermarketings steht daher die Vertragsangebotspolitik; die absatzpolitischen Instrumente werden darauf bezogen geordnet. Das besondere Konzept des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des wirtschaftenden Handelns aufzuzeigen. Dazu gehört selbstverständlich, daß die Verbindungen zum Rechnungswesen und zum Recht mit in das Ordnungsgefüge einbezogen werden.

Matthias Lehmann – författare

Unfair Terms in Banking and Financial Contracts

Prospectus Liability Rules in Europe and Beyond

Jews from Ancient Canaan to a Global Culture

Jews from Ancient Canaan to a Global Culture

Jews

Jews

Jews from Ancient Canaan to a Global Culture

Jews from Ancient Canaan to a Global Culture

Digital Assets in Enforcement and Insolvency

Digital Assets in Enforcement and Insolvency

Digital Assets in Enforcement and Insolvency

Digital Assets in Enforcement and Insolvency

European Financial Services Law

Commercial Law

HWY.115

Eigenfinanzierung und Aktienbewertung

Zitierfibel für Juristen

Einführung in die angloamerikanische Rechtssprache

Commercial Law

European Financial Services Law

Betriebsvermögen und Sonderbetriebsvermögen

Eigenfinanzierung und Aktienbewertung

Finanzwirtschaft

Absatzwirtschaft

Betriebswirtschaftliches Rechnungswesen

Eliminierung von Marken als Folge von Mergers & Acquisitions

Advertisement on Web 2.0 Websites as exemplified by Social Networks

Advertisement on Web 2.0 Websites as exemplified by Social Networks

Rockmusiker als Marke

Absatzwirtschaft