Mattias Behrer – författare
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2 produkter
How Cool Brands Stay Hot
Branding to Generations Y and Z
Av Joeri Van Den Bergh, Mattias Behrer
Häftad, 2016
439 kr
Lägg i varukorg
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and …
How Cool Brands Stay Hot
Branding to Generations Y and Z
Av Joeri Van Den Bergh, Mattias Behrer
E-bok, 2016
504 kr
Lägg i varukorg
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine''s Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel …