Max Adler – författare

This translation of Max Adler 's Die Staatsauffassung des Marxismus introduces English readers to an important and distinctive perspective on Marx 's theory of the state, formed through Adler 's experience of the tumultuous interwar period.Adler 's central target of critique is the notion of the law as the neutral arbiter of democratic society -- a notion which, Adler contends, collapses in the face of an adequate understanding of the ruling class in capitalist society. Beyond providing an important historical survey of arguments over the nature of law and democracy that were conducted between the two World Wars, The Marxist Conception of the State offers contemporary readers a primer for comprehending any truly democratic future state might entail.

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2, University of Lincoln (Business and Law), language: English, abstract: This piece of work analyses the German web design industry by using the strategic management tool of the five forces from Michael E. Porter. This tool identifies the key factors that could have an impact on industry competition and whether it is worth entering market or not (Porter, 1980, p.33). This work is limited to the German market because there are differences between other national markets dependent on their technological advance, demographical factors and cultural backgrounds. For instance an emerging nation like Argentina had a growth of 32 percent in the last 12 months in the e-commerce sector and the German market, as a high industrial nation had a growth of only 11 percent (Verisign, 2009). The model of Porter s five, which is almost thirty years old, is chosen in order to prove that it is still working with a modern industry like the web design industry. Many essential factors have changed in the last thirty years and it has to be proved if the principle The state of competition in an industry depends on five basic competitive forces (Porter, 1980, p.3) is still valid. This external analysis tool was created to cover a wide range of influences affecting an industry. It is used to acquire the awareness about the attractiveness for further research. Companies have to have a good knowledge about their environment but it is not the only model to make decisions.

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, University of Lincoln (Business and Law), language: English, abstract: 1 IntroductionThe term project management stands for the assumption that a project has to be successful. There are managers who think if they use the technique of project management, they have a guarantee for success. It is obvious that every structural work which is done by the use of experience and knowledge is even better than a work which is done by the caprice decisions of one person. A project will fail without project management, but the converse assumption is neither correct. One of the reasons why projects fail in spite of project management is that there are various myths which make managers believe they are doing well their work, but with a critical analysis they would realize that they can improve it. This piece of work analyzes the most common myths within the project environment. Most of these myths can be identified as manage-ment mistakes caused by superficial knowledge and subjective assump-tions without scientific evidence. But why there are so many myths? Why do not project managers realize the mistakes they make? On the one hand project management is a young discipline in the economy. The first project management tools were developed in the 1950s. Therefore companies do mistakes because of missing preferences (Maylor, 2003, p.6-7). But one the other hand managers make not realize mistakes because of coincidences. If a project succeeds because the worst case did not come along, the executive manager often thinks that he did all right and he is going to plan another project in the same way with the same mistakes. With the right techniques and risk management one can decrease the possibility that a project fails a lot. Nevertheless they do not know if they will have success but they can minimize risks in avoiding common myths which are analyzed by this piece of work.

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, University of Lincoln (Business and Law), course: International Marketing Strategies, language: English, abstract: According to the list FT Global 500 from the Financial Times, Google is worldwide on position 39 from the companies listed in the stock exchange (Financial Times, 2009). Google was founded in 1998 by the software engineers Larry Page and Sergei Brin. Nowadays, only 12 years later, it has grown to one of the greatest international companies which has a huge influence on the daily life in industrial nations. Furthermore with 66 billion US-Dollars Google is the most valuable brand in the world. They started with a search engine which has pushed the former competition like AltaVista out of business. Google Inc. had in 2008 a turnover of almost 22 billion US-Dollars and it is still growing (Google, 2010). At the beginning they had a positive press but nowadays there are more and more critical voices because of their high market share in the search engine sector of almost 90%. Critics say that Google has too much influence and it is possible that they manipulate data. Google has many current projects where people fear a lack of their own data protection (The Register, 2009; BBC, 2007a). But Google does not have such a success because of a disregard of data protection, they are just more innovative than the competition. They reinvest the benefit they make in innovation and design new products or integrate other innovative companies in their own portfolio. Most of their projects are projects which the world has never seen before (Chaffey et al., 2009, p.3). This piece of work organizes Google s major brands in a GE-Matrix in order to identify the strengths and weaknesses of them. Furthermore the products are evaluated to prognosticate their future in this company. Finally there is a short outline about the sense and the value of these portfolio models in the 21 century.

Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success. PurposeThe objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing. MethodologyA literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector. FindingsOnline marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today s environment. Research limitations / implicationsMore insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually. Practical implicationsSmall and middle-sized companies which still have no idea of how to implement an online marketing campaign or who still only use classical marketing methods should think about hiring online marketing specialists to stay competitive in this rapid changing environment. Originality / valueThe study shows how online marketing tools have to be used to be successful, but it also shows that exaggerated use of these tools could have the contrary effect. Every activity has to be well-planned and well-considered.