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Meltem Kiygi-Calli – författare

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2 produkter

  1. Nimet Uray, Meltem Kiygi-Calli, Petek Tosun - Impact of Marketing Strategies on Society, Inbunden. Tillgänglighet: Lägg i varukorg

    Impact of Marketing Strategies on Society

    Examining Critical Aspects of Marketing and their Implications for Societal Well-being

    Av Nimet Uray, Meltem Kiygi-Calli m. fl.

    Inbunden, 2026

    2029 kr

    Lägg i varukorg

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical …

  2. Petek Tosun, Meltem Kiygi-Calli, Nimet Uray - Impact of Marketing Strategies on Society, E-bok. Tillgänglighet: Lägg i varukorg

    Impact of Marketing Strategies on Society

    Examining Critical Aspects of Marketing and their Implications for Societal Well-being

    Av Petek Tosun, Meltem Kiygi-Calli m. fl.

    E-bok, 2026

    2677 kr

    Lägg i varukorg

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical …