Melvin Prince – författare
Visar alla böcker från författaren Melvin Prince. Handla med fri frakt och snabb leverans.
3 produkter
Consumer Cosmopolitanism in the Age of Globalization
Häftad, 2012
259 kr
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Today’s marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book, Consumer Cosmopolitism in the Age of Globalization offers authoritative answers to the following questions: “What marketing …
Consumer Cosmopolitanism in the Age of Globalization
E-bok, 2012
86 kr
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Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about …
Market Sensing Today
Av Melvin Prince, Constantinos-Vasilios Priporas
Häftad, 2015
267 kr
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The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature – especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external …
