Michael Blankenagel – författare

The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German-speaking countries. This textbook shall provide comprehensive guidance for students when tackling their (applied) research papers. Instead of reiterating qualitative and quantitative methods it focuses on how to come up with an appropriate research design that allows the student to make the intended intellectual contribution. Starting from the desired (hypothetical) conclusion or statement the student will be guided through the process of finding the appropriate Research Question that will be answered by such a statement and the required Research Design consisting of data collection and data analysis, that allows for such a statement as the conclusion of the study. Common Research Designs in Business and Management, i.e. well beyond the standard ResearchDesigns of Social Sciences and curtailed to the focus area, will be described with regard to their suitability to answer specific kinds of questions as well as the idiosyncrasies of the these Designs and their impact on the written research reports. Examples for each Research Design will be provided as well as guidance about how to write about such research.

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

Dieses Lehrbuch über Forschungsdesigns bietet Bachelor- und Masterstudierenden eine detaillierte Anleitung zur Bewältigung ihrer Forschungsprojekte. Es wurde für universitäre Kurse in Deutschland, Österreich und der Schweiz empfohlen und entwickelt. Die Autoren bieten den Studierenden relevante Forschungsdesigns im Bereich Betriebswirtschaft und Management an. Sie zeigen, wie man die übliche Trennung zwischen qualitativen und quantitativen Methoden überwinden kann. Zu diesem Zweck konzentriert sich das Lehrbuch auf den wissenschaftlichen Problemlösungsprozess und betont die Bedeutung eines angemessenen Forschungsdesigns für die Erzielung intellektueller Beiträge. Die Autoren beschreiben die relevantesten Forschungsdesigns im Bereich Betriebswirtschaft und Management und bewerten jedes Forschungsdesign hinsichtlich seiner Eignung zur Beantwortung spezifischer Forschungsfragen. Das Lehrbuch behandelt auch das wissenschaftliche Schreiben und bietet wertvolle Tipps zumgesamten Forschungsprozess. Es dient den Studierenden nicht nur als Ressource zur Durchführung ihrer Forschungsprojekte, sondern ist auch ein hilfreiches Nachschlagewerk für die gesamte akademische Laufbahn.