Michael Giffels – författare

Seminar paper from the year 2001 in the subject Law - European and International Law, Intellectual Properties, grade: 1,0 (A), University of Bedfordshire, language: English, abstract:

Seminar paper from the year 2001 in the subject Business economics - Miscellaneous, grade: 2,7 (B-), University of Bedfordshire, language: English, abstract: This report should give the reader an overview of the clothing retail market in general and an in-depth analyse of NEXT Plc in detail. The main emphasis in this essay are the Retail and Directive division of NEXT Plc because they are the cash generators. Furthermore, it shows the current situation of NEXT, its environment and the recent development of the company. The report also provides a mission statement and strategies how to be more successful in the near future.